Capital Broadcasting’s NBC affiliate in Raleigh-Durham, North Carolina has launched an ATSC 3.0 station. As WRAL was airing its noon newscast on Wednesday, it aired a simultaneous second channel showing a documentary shot, edited and post-produced in 4K/UHD HDR.
While still about a year away from coming into viewers’ homes, the promise of ATSC 3.0 is better picture resolution, more vibrant color and an enhanced immersive and personalized audio experience. It also improves over-the-air reception for those consumers receiving their television programming over an antenna.
ATSC 3.0 is based on Internet Protocol and creates opportunities for interactive content, starting with advanced alerting capabilities.
WRAL plans to use the new technology to offer more on-demand content, including 24/7 streams of both television and radio programming.
Project participant include: ERI, GatesAir, Harmonic, Keepixo, LG, Meintel, Sgrignoli & Wallace, Monroe Electronics and Triveni Digital.