Cumulus announced its new morning show on WRQX’s 107.3 DC. “The Sarah, Ty, and Mel Show” is a fresh take on mornings with Sarah Fraser, Ty Bentli and Melanie Glazener. It’s set to launch 7/30. It’s an interactive, informative, and inspirational show that will connect with listeners through real stories and phone calls. The show will have a robust presence across social media, and will offer special podcasts to its listeners.
The show marks the return of the popular Fraser to the market. The former co-host of CCME’s CHR WIHT-FM DC’s “The Kane Show” for six years, Fraser spent the past year in New York City pursuing television opportunities while staying connected to the area as a contributor to Fox 5’s “Good Day DC.” However, the call to return to the DC airwaves was too strong.
“The opportunity to talk with and entertain an audience with real stories and issues that affect their everyday lives while working with such huge talents like Ty and Mel was too good to pass up,” said Fraser. “To do this in DC – my home for nearly eight years – makes it all the more exciting. DMV – your mornings just got real.”
Bentli is also a familiar voice in the market, where he was heard on WMZQ in DC and WPOC in Baltimore from 2010 to 2012. His career in radio spans from coast to coast, reaching top-rated shows in the afternoon on Chicago’s KISS-FM and then Los Angeles’ KBIG-FM. Bentli most recently succeeded Nick Cannon as Morning Drive-time host of “Ty Loves NY” on CBS’ Mainstream flagship 92.3 NOW-FM in New York City.
Said Mike McVay, SVP/Programming, Cumulus: “We consider ourselves fortunate to be able to assemble a team like Sarah, Ty and Mel for mornings. There is a high level of competition in DC. I believe in Gillette. He believes in the team. That makes me a big believer in this show.”
Added Gillette, WRQX PD: “Sarah, Ty and Mel are all in the demo– and are fully plugged into the lifestyle of fellow Millennials. These are down-to-earth people who will talk about their lives with listeners and share their experiences in a completely authentic way. The show will be fun and edgy, but totally relatable. No fake prank calls or canned humor here. We’re getting real with our listeners and believe the show will be a breath of fresh air and unlike anything that’s on the air.”
RBR-TVBR observation: This station has improved its sound quality tremendously. The audio processing is spot on. The hits and mixes are well picked–this station is leaps and bounds better than it used to be, at least of late. My kids are tuning in much more than they used to, vs. Hot 99.5. This was not suggested…just organic and observed in the car. Younger demos are tuning in, the battle with Hot 99.5 has just begun, IMHO.