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Welcome to RBR's Daily Epaper
Volume 23, Issue 100, Jim Carnegie, Editor & Publisher
Monday Morning May 22nd, 2006

Radio News ®

Shareholders press Smulyan for more
Noonday Asset Management is not the only investment firm pressuring Jeff Smulyan to raise his buyout bid for Emmis Communications (5/16/06 RBR #96). Martin Capital Management's managing partner, Frank Martin sent Smulyan a letter spelling out objections to the proposed buyout and filed a copy with the SEC to make sure it was made public. In short, the letter accuses Smulyan of putting his own interests ahead of his fellow shareholders, the people he is supposed to represent as CEO. "It is within your power to do what is fair and just," Martin says, but implies that the offer as it stands, for 15.25 per share, is neither. Thus, he says the firm will vote against the proposal to take Emmis private.

RBR observation: What looked good on paper has a way of always finding a red magic marker attached to it. Smulyan has made a bold move going private and this is just a hurdle to over come. Many eyes are on Emmis to see the end result and how much red is on the floor when the transaction is complete. Some in the public sector have said - "Ah, I will watch and see how Jeff makes out."
| Read the letter |

CEA comes out swinging for XM
The Consumer Electronics Association (CEA) is blasting the major record labels for their lawsuit against the new XM Satellite Radio receiver with recording capabilities (5/17/06 RBR #97), saying the new device is clearly legal under a law that the labels helped to draft. "The lawsuit is yet another ambush in the labels' ongoing war on innovators and consumers," CEA charged. In chastising the record companies, CEA noted that XM already is the largest single payer of digital music broadcast royalties, plus the record labels receive royalties on every XM recording device sold as provided by Congress under the Audio Home Recording Act (AHRA). According to CEA VP of Government Affairs Michael Petricone, lawsuits such as the one the record labels have filed against XM are prohibited by the AHRA - a law that the labels and the Recording Industry Association of America (RIAA) helped to write. "The products at issue in this lawsuit do not allow redistribution over the Internet or to any other product. They simply allow consumers to time-shift music they are lawfully receiving through subscription fees - fees that support the royalty payments to the labels. No matter how hard the record labels try to stretch the truth, XM has zero resemblance to the old Napster or other peer-to-peer file sharing services," Petricone said. He charged that the lawsuit against XM "is a brazen effort by the labels to strong-arm more money from a successful technology industry startup."

RBR observation: We were there on Capitol Hill for the AHRA hearings back in the 1990s and the only people at the hearings more clueless than the Members of Congress on where technology was heading were the record company reps. At one hearing they displayed the "enemy" that was threatening to destroy the music business, insisting that the record labels had to be paid a royalty on each one sold - never mind that there was no music on it - because consumers were going to use them to hold pirated music and drive the record labels out of business. That "enemy" was a DAT tape. No doubt a few of you have seen them, since they are used in professional recording studios and some radio stations use them for airchecking their programming. More commonly they're used for data storage. To this date, we have never met anyone who uses DAT tapes for their personal music collection. But, every one that is sold via regular consumer retailing operations collects a royalty that is passed on to the record labels.


Equity firms claim victory
in VNU buyout

Sometimes we amaze ourselves. With 80% as the target for acceptance of a 9.7 billion bucks equity consortium buyout of VNU, we asked earlier this month (5/12/06 RBR #94) "We wonder, what will happen if the final tally on May 19th is 79%?" That is exactly what happened. The answer is that the equity group declared victory anyway. Late Sunday, Valcon Acquisition B.V. and VNU announced that the tender offer to buy out the shareholders of the company had drawn 78.70% of all shares by Friday's deadline. But the would-be buyers waived the 80% requirement and declared victory. So, as of May 24th, Valcon will pay 29.50 euros for every share of VNU tendered. Shareholders who didn't tender their shares of VNU will have a new opportunity to do so from today through June 9th. Any who don't will be forced out under squeeze-out provision of Dutch securities laws. The listing of VNU's stock on the Amsterdam exchange "will be terminated as soon as practically possible," Sunday's joint announcement said.

RBR reported in Friday's MediaMix that acceptance of the buyout offer appeared certain, since dissident shareholder leader Knight Vinke Asset Management dropped its opposition to the offer and said it would tender its shares. With no one publicly fighting the sweetened offer, it appeared that all major shareholders would support the 9.7 billion bucks buyout. That proved true, even though it did not quite clear the 80% hurdle. The soap opera at Netherlands-based VNU began last year when major shareholders, led by Knight Vinke, rose up and scuttled a plan by management by acquire IMS Health, a US-based health data company, for seven billion bucks. That defeat led CEO Rob van den Bergh to announce plans to depart - an exit put on temporary hold when the Valcon consortium of AlpInvest, Blackstone, Carlyle, KKR, Thomas H. Lee Partners and Hellman & Friedman made an offer to buy the company for 28.75 euros per share, provided that 95% of shareholders tendered their shares. When major shareholders again balked, the offer was raised to 29.50 and the threshold lowered to 80%. Although the big shareholders were rumored to have 30.00 euros as a target price, the enhanced offer was close enough that most decided to tender their shares by Friday's deadline, coming it just under the 80% mark, before that condition was waived.

RBR observation: So, Billboard magazine is going to have a new owner - but for how long? Well, the new owners need to find a new CEO so van den Bergh can complete his exit. It is virtually certain that the VNU name will be jettisoned and the company reincorporated in the US, where most of its revenues originate, and look for an IPO for a stock that will eventually trade on the NYSE. The equity consortium is believed to view the TV ratings business, Nielsen Media Research, and the market research division, AC Nielsen, as its core operations. Many observers believe they will sell off all or most of the publishing and trade show unit, including such well-known titles in the US as Billboard, The Hollywood Reporter and Adweek. Stay tuned for the next episode.


Senate multiplies indecency fines
If provisions in the Senate version of the Sam Brownback (R-KS) Broadcast Decency Act survive conference committee, it could cost 325K to have a slip of the lip on the broadcast airwaves. That figure must be reconciled with the 500K the House is ready to levy. The Senate version passed, simple and unamended, late on Thursday by unanimous consent.
| Here is the nitty-gritty |

The gripes of wrath: Q1 2006
After somewhat of a lull throughout the final three quarters of 2005 the flow of complaints picked back up in Q1 of 2006. The final tally of almost 142K more than tripled the amount of the preceding quarter. Most of the action came in February. Still, as far as comps go, it was less than the total for Q1 2005, when 157.7K complaints poured in. The other quarters of 2005 were far lower than that, with complaints totaling 6.2K in Q2, 26K in Q3 and 44.3K in Q4. The February concentration was extreme. 138K of the latest total came in that one month, compared to only 1.7K in January and 1.6K in March.

RBR observation: So the Q1 2006 tally represents something of a renaissance in the complaint game, but at the same time isn't any great thing, especially given that a complaint is but a mouse click away if you're a member of one of the many groups that organize anti-indecency outrage. The odds remain high that you can turn on your TV or radio and listen all day and not here anything remotely indecent...

Does Armada have a damaged ship?
Armada Media Corp. has a 9.25M deal to acquire a six-station radio group in the unrated Aberdeen SD area from Aberdeen Radio Ranch. Among the Armada investors is former Wisconsin governor and Health and Human Services Secretary Tommy G. Thompson. But there's also an investor named Nicholas Hurtgen who shares a biographical detail with former aide to VP Dick Cheney: He's under indictment by Patrick Fitzgerald. Hurtgen, whose LPL partners is listed with 12.5% of Armada's votes and 14.04% of its total assets, is accused of being in the middle of an alleged influence-peddling scheme to steer construction of an Illinois hospital to a company with another indicted individual, Jacob Kiferbaum, along with a third individual, Stuart Levine who was on a related planning board. According to the Milwaukee Journal Sentinel, Hurten faces charges of extortion and mail and wire fraud. Hurtgen, a former aide to Thompson, has pleaded not guilty, and has gotten a testimonial from Thompson, who believes he will be cleared of all charges.


Ad Business Report TM

Arby's poll celebrates launch
of natural chicken menu line

Arby's asked and America had a clear answer: Lance Armstrong is the greatest natural athlete of all-time. Arby's created the survey vote to celebrate the launch of its full menu line of natural chicken - Arby's Chicken Naturals. Lance Armstrong is a retired American professional road racing cyclist. He is most famous for winning the Tour de France a record seven consecutive times from 1999 to 2005, several years after surgery and chemotherapy treatment for stage three testicular cancer that had metastasized spreading to his lungs and brain in 1996. From March 31 - May 1, 2006, consumers voted at www.arbyschickennaturals.com for the athlete they felt exhibited the most natural athletic ability and character. Arby's partnered with the National Sportscasters and Sportswriters Association (NSSA), whose members selected the top ten finalists for the poll. James (Jim) Thorpe and Muhammad Ali finished second and third, respectively. The remaining finalists consumers voted from included: Jim Brown, Wilt Chamberlain, Babe Didrickson-Zaharis, Bo Jackson, Michael Jordan, Jesse Owens, Deion Sanders and Jim Thorpe.

Ad insertion technology unveiled for mobiles, MP3 players
SixtySeven Kilohertz, just granted a patent for the technology, may have moved the needle on ad insertion for music. Putting an ad on a CD, or in a downloaded music file, doesn't work because the listener hears the same ad, at the same time, every time the music is played. SixtySeven may have solved this problem. "A user can download tracks for free and save them on a portable device such as a cell phone with an MP3 player. New ads are regularly transmitted to the device, saved, and played at non-predictable times between tracks of the free downloaded music," Marc Cohen, president of SixtySeven Kilohertz,explained. "A user can listen to the same track many times and hear different ads during each listening session." Earlier this month, the United States Patent and Trademark Office issued patent number 7,046,956 to Cohen's company for the system he calls "on-device dynamic ad insertion." Patent applications are pending in other countries. According to Cohen, this technology is not limited to music, and can be used with other digital media files: "Say you download a video clip to your cell phone. Instead of seeing the same pre-roll ad every time you watch the video, our software inserts a different ad every time." So far, the software has been installed on several Nokia handset models.


Media Markets & Money TM
Close encounter in Hotlanta
The keys have changed hands at Avondale Estates, Georgia's own WWAA-AM, serving the Atlanta market. According to Media Services Group broker Eddie Esserman, Joe Weber and his J.W. Broadcasting (wonder where that name came from...) picked up the station from 12M from InterMart Broadcasting. The station roosts near the very top of the AM dial at expanded band 1690 kHz.


Washington Media Business Report TM
Net neutrality odd bed fellowship spreads to the Hill
Like media ownership consolidation, which forged on of American history's most unlikely alliances when it brought the NRA and Code Pink together, the issue of net neutrality is also bringing together entities and individuals which generally find themselves in opposition to one another. Both of the Congressional telecom rewrites have drawn criticism for not doing enough to protect net neutrality, and now, legislation is sprouting up in each house to deal with the issue as a separate matter. In the Senate, S. 2917 "Internet Freedom Preservation Act of 2006" has been introduced by Byron Dorgan (D-ND) and Olympia Snowe (R-ME), with Commerce Committee Ranking Member Dan Inouye (D-HI) also signing on. The Dorgan-Snowe pairing isn't that peculiar. Snowe is widely seen as one of the more moderate Republican on the Hill. However, in the House, H.R. 5417, the "Internet Freedom and Nondiscrimination Act of 2006," pairs a die-hard conservative with a die-hard liberal. We're talking House Judiciary Committee Chairman Jim Sensenbrenner (R-WI) and Ranking Member John Conyers (D-MI).

RBR observation: The Senate bill may be called bipartisan at this point. The House version can be called extremely bipartisan. It remains to be seen how these two bills will fare, but to all indications the telcos will not be able to get their way on this without a fight.


Entertainment Media Business Report TM
Spanish radio is "Activa" in Nashville
You may not think of the Capital of Country Music as an Hispanic market, but like so many US cities, the Spanish-speaking population in Nashville is growing rapidly. So that is where former Univision Radio VP Thomas McSweeney has decided to launch his own company. He has signed a five-year LMA of WNVL-AM, owned since last year by Davidson Media, and named it "Activa" after asking listeners to help brand the re-formatted station, which had previously run satellite-fed Spanish hits. The format now leans more Mexican Regional, with live local DJs, with international hits at night, when the station's two in-market Spanish competitors, both also AMs, have to reduce power. After so many years with Tichenor/Heftel/HBC/Univision, McSweeney told RBR he'd decided it was time to try his hand at running his own station.


Internet Media Business Report TM
Power 106 and HOT 97
team up with iTunes

Emmis' Power 106 (KPWR-FM, Los Angeles) and HOT 97 (WQHT-FM, New York) have teamed up with Apple iTunes to offer the first full integration of the iTunes Music Store into their websites. Vice President of Emmis Programming Jimmy Steal said, "On Power106.fm and HOT97.com, listeners now have the ability to search, browse and buy all of their favorite Power 106 and HOT 97 songs directly from the iTunes Music Stores featured on our websites." "We will have FULL control of the storefront itself," said Rey Mena, Vice President of Emmis Interactive. "Therefore, we can feature any artist WE want to feature. Since each storefront represents Power 106 and HOT 97's playlists, they will feature what is relevant to their listeners. In addition, if you want to know what Big Boy, Funkmaster Flex or other Power 106 and HOT 97 DJs are listening to, you can find it on our websites and purchase it directly from the iTunes Music Stores."


TVBR TV News
LAT TV launches in five cities
The race to provide Latino viewers more content heating up as LAT TV More information is available at www.lattv.com), a new Spanish-language network, has initially launched 5/19 in Austin (KVAT-17), Dallas/Fort Worth (KJJM-34), Houston (KCVH-30), Phoenix (KVPA-42) and San Antonio (KISA-40). The net reaches 5.2 million Hispanics and 17.4% of the U.S. Latino population ages 18-49. "We are providing quality programming currently not available to Spanish- language audiences," said Rocky Springstead, LAT TV president and CEO. "Our mission is to engage viewers and their communities in each of our markets by providing unique content while bringing a touch of viewers' homelands to their new lives." With headquarters in Houston, LAT TV offers programming from producers and independent distributors in Latin America, Europe, Mexico and the U.S. that is inclusive of all Latinos. Approximately one-and-a-half hours a day of programming are reserved to educate and motivate viewers about local community issues in addition to Noticias LAT TV providing local, national and international news. Programming is family-oriented to enjoy, including entertainment and education, fitness, sports, feature films, comedies, soap operas and cooking shows, a large block of children's programming and educational shows. Noticias LAT TV, a 30- minute news program airing at 7:30 p.m., will focus on local, regional, national and international stories relevant to viewers' interests. Underscoring its commitment to the community, LAT TV has reserved a 30-minute timeslot twice a day for local community programming, and also will air a community calendar of workshops, fundraisers, job fairs and other local events eight times daily. LAT TV plans to expand the network into other Latino markets, growing to approximately 25 stations in the next two years, and as many as 50 by 2011. LAT TV is the channel brand name of LatinAmerica Broadcasting, Inc., a private company based in Houston. LAT TV initially will serve five major markets with Spanish-language, family-friendly programming. Providing an innovative approach to television, the company plans to grow to serve more than 50 percent of the U.S. Latino population within five years.


Monday Morning Makers & Shakers

Transactions: 4/3/06-4/7/06
As is often the case, the sale of one relatively pricy station can make a slump look like history. But if you take out the sale of KDOC-TV Los Angeles, you'd have to say that a station trading slump was still in progress as March turned into April. Prices were halfway decent, but the traffic at the FCC was light.

4/3/06-4/7/06

Total

Total Deals

8

AMs

6

FMs

3

TVs

1
Value
177.64M
| Complete Charts |
Radio Transactions of the Week
Beasly bets 17M on 720
| More...
|
TV Transactions of the Week
I'm going to Disneyland
| More...
|


Transactions
85M WMYD-TV Detroit MI from Granite Broadcasting Corp. (W. Don Cornwell) to DG Audible Detroit LLC, a subsidiary of D.B. Zwirn & Company (Daniel B. Zwirn). 750K escrow, balance in cash at closing. Includes non-compete. Station is WB affiliate on Channel 20 (DT 21). It will be switching affiliate to MyNetworkTV. [File date 5/4/06.]

65M KBWB-TV San Francisco CA from Granite Broadcasting Corp. (W. Don Cornwell) to DG Audible San Francisco LLC, a subsidiary of D.B. Zwirn & Company (Daniel B. Zwirn). 750K escrow, balance in cash at closing. Includes non-compete. Station is WB affiliate on Channel 20 (DT 19). [File date 5/4/06.]

2.96M WVWI-AM/WWKS-FM St. Thomas VI (Charlotte Amalie, Cruz Bay VI) from Knight Communications of the Virgin Islands/Knight V.I. Radio Corporation (Randolph H. Knight) to Gordon P. Ackley. 270K escrow, 2.69M cash at closing and percentage of receivables. Includes non-compete. Duopoly with WVJZ-FM Charlotte Amalie. [File date 4/24/06.]

1M WVJZ-FM St. Thomas VI (Charlotte Amalie VI). 50% of GARK LLC from Randolph H. Knight to Gordon P. Ackley. Cash adjusted for working capital, debt. Includes non-compete. Duopoly with WVWI-AM Charlotte Amalie, WWKS-FM Cruz Bay VI. [File date 4/24/06.]


Stock Talk
Stocks stabilized before the weekend
Stock traders finally exhaled and decided that inflation was not going to destroy the US economy - at least not right away. So, the Dow Industrials rose 16 points on Friday to 11,144.

Radio stocks also moved up slightly. The Radio Index gained 0.670, or 0.4%, to 157.787. Cox Radio led the pack, up 2.7%. Disney gained 1.9%.


Radio Stocks

Here's how stocks fared on Friday

Company Symbol Close Change Company Symbol Close Change

Arbitron

ARB

39.81

+0.08

Hearst-Argyle

HTV

22.39

-0.11

Beasley

BBGI

7.11

+0.10

Journal Comm.

JRN

11.94

+0.19

CBS CI. B CBS

25.21

-0.14

Lincoln Natl.

LNC

56.45

+0.51

CBS CI. A CBSa

25.22

-0.15

Radio One, Cl. A

ROIA

7.86

-0.11

Citadel CDL
10.46 +0.02

Radio One, Cl. D

ROIAK

7.89

-0.08

Clear Channel

CCU

30.16

-0.19

Regent

RGCI

4.25

+0.06

Cox Radio

CXR

15.06

+0.40

Saga Commun.

SGA

9.32

+0.07

Cumulus

CMLS

10.96

-0.04

Salem Comm.

SALM

14.90

-0.08

Disney

DIS

30.15

+0.55

Sirius Sat. Radio

SIRI

4.00

-0.01

Emmis

EMMS

15.99

+0.13

Spanish Bcg.

SBSA

5.37

+0.05

Entercom

ETM

27.98

+0.20

Univision

UVN

35.62

+0.27

Entravision

EVC

8.04

+0.05

Westwood One

WON

8.59

+0.04

Fisher

FSCI

42.17

+0.05

XM Sat. Radio

XMSR

16.60

+0.08

Gaylord

GET

44.32

-0.08

-

-

-

-

-


Bounceback

Send Us Your OpinionsWe want to
hear from you.

This is your column, so send your comments and
a photo to [email protected]

I read your commentary (5/17/06 RBR #97) about Senator's Kerry inquiry into whether the US government has been following the executive order which has been in existence for the past six years.

FYI, I was a member of a taskforce that was called together by The American Advertising Federation. This taskforce worked for one full year developing The Mosaic Principles (www.aaf.org) which formed the basis for the executive order signed by President Clinton. It is important to note that the taskforce included representatives from Fortune 100 companies, general market agencies, Black, Latino and Asian media as well as ethnic agencies such as ours. Despite the Armstrong Williams situation, which legitimate business persons like myself find embarrassing, there is still a major problem for minority agencies and media to gain any reasonable opportunity to participate in the hundreds of millions of dollars spent by the US government. So, as the young people say "don't get it twisted!" there is still a legitimate issue of fairness that has yet to be adequately addressed by our government and I salute Senator Kerry for making the inquiry.

All the best!

Al Anderson, Chairman & Founder
Anderson Communications




Below the Fold

Ad Business Report
Ad insertion technology
Unveiled for mobiles, MP3 players
SixtySeven Kilohertz, just granted a patent for the technology...

Media Markets & Money
Close encounter in Hotlanta
Keys have changed hands at Avondale Estates...

Washington Media Business Report
Net neutrality odd bed fellowship
Spreads to the Hill like media ownership consolidation...

Internet Media Business Report
Power 106 and HOT 97
Team up with iTunes to offer the first...


Share The Voice

'Today's Perspective'
New Media 2006
What is so new about the phrase "New Media" and what is new? Nothing - PERIOD!
www.jimcarnegie.com

Radio Media Moves

Sales boss for GreenStone
Lisa Gergely has joined GreenStone Media as VP of Sales and Business Development for its new FM Talk network for women. She was previously Director of Sales for WLNK-FM Charlotte and the Jeff-Pilot Radio Network.


More News Headlines

Conclave to host GreenStone Media principal Gloria Steinem
The Conclave announced the addition of noted writer, lecturer, editor and feminist activist, Gloria Steinem as a "Conclave 2006: Future Tense!" keynote presenter. Steinem, who travels the world as an organizer and lecturer and is a frequent media spokeswoman on issues of equality, will be appearing at the Conclave Learning Conference on Friday, July 14 at the Marriott City Centre in Downtown Minneapolis to speak about the historic and future roles of women in radio. Currently at work on Road to the Heart: America As if Everyone Mattered, a book about her more than thirty years on the road as a feminist organizer, Steinem is also hard at work getting her woman-controlled radio network, Seattle-based GreenStone Media LLC, off the ground.




May RBR/TVBR
Digital Magazine

Take a look at what's in the May RBR/TVBR Solutions Magazine:
We track the latest evolutions and address the latest topics with our annual Television Upfront feature, speaking to everyone from CBS's Jo Ann Ross to NBC's Keith Turner; TWC's Liz Janneman, OMD's Joe Uva and Magna Global's Bill Cella.

We asked Christine McKenzie, Chrysler Group Executive Director of Brand Events and Agency Relations all about the importance of their annual Media Day in Detroit.

We take a look at the annual Hispanic Radio Upfront events in NYC and interview Colleen Brown, President and CEO of Fisher Communications.

These and other hot industry issues addressed in May.


Read RBR/TVBR in 2 simple steps:
1.Create a simple account with Zinio and download the Zinio Reader.
2. You can then download the
May Issue of RBR/TVBR


RBR Radar 2006
Radio News you won't read any where else. RBR--First, Accurate, and Independently Owned.

CBS Radio signs PPM contract
CBS Radio CEO Joel Hollander isn't waiting for the Next-Generation Electronics Ratings Evaluation Team to finish its comparison of competing systems for radio ratings - he has signed with Arbitron to have CBS subscribe in 35 markets where the Portable People Meter (PPM) is to be deployed under the roll-out plan that Arbitron announced in March to cover the top 50 markets by late 2010. Arbitron CEO Steve Morris was clearly happy - Phil Beswick, Exec. VP of The Media was scratching his head.

RBR observation: Is it all over? Has PPM won? Not necessarily. CBS is a big fish, but Clear Channel is even bigger in radio. Should the remaining members of the Next-Gen group disagree with CBS and select the Media Audit/Ipsos entry for radio ratings, CBS would eventually have to go along. Arbitron's PPM is dependent on broadcasters encoding, leaving gaps where stations refuse to do so - as Cox and Radio One have demonstrated in Houston. One of the attractions of the Media Audit/Ipsos system is that it prefers encoding, but still produces ratings via sound-matching for stations that refuse to encode. We hear that a handful of other significant group owners, including some Next-Gen members, are considering signing PPM agreements as CBS has done. But the opera ain't over until the fat lady sings - and the fat lady lives in San Antonio.
05/19/06 RBR #99

Moonves says CBS
wants to sell 35 radio stations
That comment was a sidelight to this week's upfront presentation in New York where CBS rolled out its fall TV schedule. CBS - and before that Viacom - has been talking for nearly two years about selling off some non-core radio assets, but after only some small sales had pulled back from the market. Now CBS Corporation CEO Les Moonves is back in a selling mode and spelling out the numbers - 35 stations. RBR sources say those stations are in 10 markets, including some significant clusters that are likely to attract some big bucks bidders.

RBR observation: Just lopping off the smallest markets by Arbitron ranking of the 179 stations that CBS owns doesn't get you to 35. However, using BIA MediaAccess Pro, RBR sorted the CBS portfolio by market revenue rank and - voila! - the bottom 10 markets have precisely 35 stations: Hartford, CT (4), Buffalo (5), West Palm Beach (5), Memphis (3), Riverside, CA (1), Greensboro, NC (3), Fresno (7), Rochester, NY (4), Palm Springs, CA (1) and Victor Valley, CA (2). But that is just one way to get to 35. There are certainly other possibilities. We hear there might even be some larger market clusters on the auction block.
05/19/06 RBR #99

Bye, bye ratings books
If your idea of a good time is curling up in the evening with an Arbitron Radio Market Report, you're going to have to find something else to fill your leisure time. The printed books are no more. The upcoming Spring 2006 survey will mark the debut of the Arbitron eBook. You'll need to sit in front of a computer to read it and you won't be able to dog-ear the pages. One bit of good news is that you will get the info faster. In fact, if your station has been paying for Advances, you will save that expense.

RBR observation: Just the question of when the books would go bye bye. RBR knows as we have an entire room filled with Arbitron books some for 19 years. WOW. Glad Arbitron joined the ranks of eBook like RBR E-paper.
05/18/06 RBR #98


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