|
|
|
Volume 22, Issue 84, Jim Carnegie, Editor & Publisher
|
Thursday Morning April 28th, 2005
|
|
|
Radio News®
|
RBR FIRST -  Warning to broadcasters:
Politicians into your wallet again
The Senate Rules Committee yesterday passed to the full body Senate Resolution 271, which is intended to rein in 527 groups, which were able to indulge in unbridled political ad spending sprees during the 2004 election. But an amendment tacked on at the last minute by Sen. Dick Durbin (D-IL) would also make broadcasters provide even cheaper ads to political campaigns. The main bill would redefine the 527s and put caps on the donations such groups may accept from any one individual for use in political speech. The bill was sponsored by John McCain (R-AZ) and enjoyed a bipartison roster of co-sponsors, including Susan Collins (R-ME), Jim Jeffords (I-VT), Trent Lott (R-MS), Ken Salazar (D-CO), Olympia Snowe (R-ME), Russ Feingold (D-WI), Joe Lieberman (D-CT), Lisa Murkowski (R-AK) and Charles Schumer (D-NY). Durbin's successful amendment would require broadcasters to charge the lowest unit rate to political candidates throughout the year leading up to Election Day, and make such ads non-preemptible. According to attorney Gregg Skall of law firm Womble Carlyle Sandridge & Rice, the amendment is modeled on the Torricelli amendment which the full Senate accepted 3/21/01 by a vote of 69-31, but which nevertheless never made it into the lawbooks. Another amendment which Durbin was considering went unoffered. It might have been called "Fairness Doctrine Lite," and would have instructed the FCC "...to bring back accountability, balance and fairness to our nations airwaves."
RBR observation: There will never be an end to the efforts of politicians to get themselves free or discounted airtime - - we all as a rule are willing to go to bat for our own wallets. However, of all the avenues available to voters to get information about elections, issues and candidates, political ads are the rock-bottom worst. If a proposal involves improving reporting, increasing the number of debates, encouraging town hall meetings, and other vehicles to provide critical information to voters, we're ready to talk. But if the proposal is simply to plunder the inventory of broadcasters so we can find out that Candidate X has a photogenic family, likes flags and is running against Attila the Hun, then forget it. Now we need the NAB at full force and all State Broadcaster Associations to kick in.
 Air America investigated over
Bush gunshots in Randi Rhodes show?
Yesterday Air America caught the attention of the Secret Service according to what was posted on The Drudge Report. The network, however says that's not the case, although it also says the bit should not have aired. Here's what Drudge reported: "Government officials are reviewing a skit which aired on the network Monday evening -- a skit featuring an apparent gunshot warning to the president! The announcer: 'A spoiled child is telling us our Social Security isn't safe anymore, so he is going to fix it for us. Well, here's your answer, you ungrateful whelp: [audio sound of 4 gunshots being fired.] Just try it, you little bastard. [audio of gun being cocked].' The audio production at the center of the controversy aired during opening minutes of The Randi Rhodes Show. 'What is with all the killing?' Rhodes said, laughing, after the clip aired. 'Even joking about shooting the president is a crime, let alone doing it on national radio...we are taking this very seriously,' a government source explained." Air America Co-COO Jon Sinton tells RBR: "We are not under investigation from the Secret Service. We regret that a produced comedy bit that was in bad taste slipped through our normal vetting process. We do acknowledge that it was an internal error and internal discipline will be enforced."
|
|
|
Whats the deal with XM cutting out baseball spots?
That's what one analyst wanted to know in XM Satellite Radio's quarterly conference call. He'd been listening to a Major League Baseball game and noticed that the XM broadcast was deleting the local spots from the originating station's broadcast. Was this something new that had only recently become technologically possible, he wondered. But alas there was no new technology, nor any effort by XM to diss terrestrial stations and the sponsors on their ballgame broadcasts. XM CEO Hugh Panero said it was up to the MLB teams whether or not to include the spots on XM. Most want the spots played, he said, but the analyst had apparently been listening to a game where the team asked to have the spots removed. By the way, XM recently surveyed 800 new subscribers in April and found that 16% of them selected XM because of its MLB offering. "Impressive results for such an early phase of our baseball rollout," he said.
 Jackson nabbed for morning show
What do you do if you're walking down the hall at Jefferson-Pilot Communications and see Rev. Jesse Jackson in your building? "Bob & Sheri" co-host Bob Lacey just reported what he saw, but Sheri Lynch jumped into action. She stopped Jackson outside the studio and proudly announced, "We'll move 'Morons in the News' to accommodate your appearance!" How could he resist an offer like that? (L to R: Sheri Lynch, Rev. Jesse Jackson, Bob Lacey)
Drilling further into the Pew report
Take a guess - - who's more concerned about harmful broadcast program content, college students or senior citizens? It will come as absolutely no surprise to anyone that the Pew Research Center for the People and the Press found concerns about undue government restrictions trumped concern about harmful content in direct proportion to a respondent's youth. The 18-29 demo said restrictions were more dangerous than harmful content by a 56%-33% margin. The margin shrinks slightly in the 30-49 group, to 53%-40%. 50-64s almost call it a tie, 45%-43%. The only group going strong for harmful content is 65+, 33%-48%. Almost one in five of the seniors fell into the other/don't know category.
|
|
|
|
| Conference Calls Q1 2005 |
XM reducing its losses
It's still a long way from positive cash flow, but XM Satellite Radio reduced its Q1 negative cash flow to 73.2 million, from 78.3 million a year earlier - - and its net loss of 58 cents a share was well below the Wall Street consensus. CEO Hugh Panero noted that subscriber additions of 541,140 beat the consensus of analysts by about 8%, taking the total to just shy of 3.8 million. But despite beating expectations for subscriber additions for the quarter, XM is sticking with its goal of 5.5 million subs by year end. Q1 revenues shot up 140% from a year ago to 103 million. By holding down expenses, the company's net loss fell to 119.9 million, compared to 170.1 million a year ago. So, XM's net loss of 58 cents a share easily beat the Thomson/First Call consensus of 70 cents.
RBR observation: That supposedly "magic" level of four million subscribers isn't far off, but it doesn't look to us like XM will be cash flow positive for Q3. Will investors even notice, amid all of the hype, if XM fails to deliver on that long-held promise? Of course, we're continuing to closely monitor churn. XM says its churn rate went up slightly in Q1 to 1.4% per month (16.8% on an annual basis). Company officials say that it went up only slightly from that level in April after XM's first rate hike was announced.
Up quarter for Jeff-Pilot Communications
Q1 was a much improved quarter for Jefferson-Pilot Corporation and Jefferson-Pilot Communications was one of the strong contributors. Revenues for the broadcast unit were up 4% to 60.9 million. More importantly, broadcast cash flow rose 5.4% to 23 million. Total earnings for Jeff-Pilot Communications grew 5% to 11 million. For the entire company, which is dominated by its insurance operations, earnings per share shot up to a dollar-17 per share for the quarter, compared to 87 cents a year ago.
Broadcast revenues down slightly at Fisher
Q1 revenues for Fisher Communications were up slightly to 31 million from 30.9 million a year ago. But that includes the real estate side of the company, with higher revenues due to higher occupancy of Fisher Plaza in Seattle. For broadcast alone, Fisher said revenues were down 700,000, due to the lack of political advertising. Expenses increased over the same period a year ago, so the company recorded a net loss from operations of 5.5 million, compared to 3.9 million a year earlier. But due to the elimination of a loss from derivative instruments in 2004 - - which Fisher no longer owns any of - - the net loss per share decline to 59 cents from 1.14 a year ago.
|
|
|
|
|
Adbiz©
|
 Ford signs Pablo Montero
to promote F-150 Lobo
Ford has signed a deal with Mexican singer/soap star Pablo Montero to help promote its new limited edition F-150 "Lobo" pickup to Texas Hispanics. The singer and actor appears in Spanish-language TV commercials that broke this week for the F-150 Lobo, the first vehicle Ford developed exclusively for the Latino market. The Mexican-born celeb will also do promotional events for the automaker, including a Ford-sponsored Cinco de Mayo concert in Dallas. JWT Dallas handled creative.
Albertsons installing in-store ad delivery system
Supermarket chain Albertsons is installing an in-store media system at each checkout lane and in other areas in its stores. The network in the checkout lanes will be installed and managed by Premier Retail Networks, which will provide programming and sell advertising on the network. Screens located in other selct areas of the store will be installed and managed by SignStorey. The net is rolling out in Albertsons in San Francisco, Jewel-Osco stores in Chicago and Shaw's and Star Market stores in Boston. Other markets will follow this year.
NYSE launches "Success Breeds Success"
The NYSE has launched a new multimillion-dollar effort that showcases many of companies it hosts on the exchange, such as McDonald's, P&G, General Motors, Aflac and others. The "Success Breeds Success" campaign broke with one print ad this month in the Wall Street Journal; the next is scheduled for today with two consecutive half-pagers. 20 print ads will appear in the Journal throughout the year. In one creative, the text reads: "The New York Stock Exchange is home to 2,774 world-class companies that redefine success everyday. Leaders from every industry choose to list on the Exchange that is five times larger than any other. They know the NYSE has helped more companies raise more capital than any place on earth. So the world's greatest companies can go on and do even greater things." BBDO NY handled.
|
|
|
|
| Radio & Television Business Report Magazine |
|
 June Magazine
'05 Clock is Ticking -
Heading for Closure
National Sales:
EDI - Electronic Delivered Invoicing
Special Analysis:
Public now Go Private
Media, Markets & Money:
Shakers & Makers in the
Public Market
Reserve your Ad Marketing Space today. Advertising space is limited, contact:
June Barnes [email protected] ----- or ----- Jim Carnegie [email protected]
|
|
|
|
| Media Markets & MoneyTM |
Mapleton spins two in Monterey
When Adam Nathanson's Mapleton Communications picked up KBOQ-FM in the Monterey-Salinas-Santa Cruz market awhile back (3/28/05 RBR #61), it promised it would spin off an unspecified pair of FMs. Now they've been specified, along with a price and a buyer. Alfredo Plascenia will be adding Monterey to his collection of California markets, getting KOTR-FM Hollister and KTEE-FM Felton for 2.875M. He'll have to find new call letters for the stations, but he'd probably want to do that anyway, since his preferred broadcast language is Spanish. There is also a chance that Nathanson will pocket addition cash from this deal. Lazer is contemplating applying for an upgrade for KTEE to extend its coverage into the San Jose area. If it is successful at any time during the next five years, Napleson will get 5 bucks for each additional person in the Base Population Count - - in other words, if the station's coverage area goes from 500K to 750K, he'd get an additional 1.25M.
PowerCerv buying Radioio Internet streamer
Tampa-based PowerCerv Corp. announced it has signed a letter of intent to acquire SearchPlay, parent of radioio.com, the fifth-rated Internet-only radio station behind AOL Radio Network, Yahoo! Music, Live365 and Microsoft's MSN Radio. In 2002, lawsuits and the dot-com bust led to PowerCerv selling nearly all its assets to a subsidiary of Mass.-based ASA International for 590,000 bucks. In January 2004, WhiteKnight SST Inc., a Tampa company providing management consulting and capital to failing businesses, bought a 50% stake in PowerCerv for 250,000, with the intent to develop a new business plan. Since then it has been a public shell company looking for a new business to get into. "The Internet radio audience has grown 500% in five years and it's continuing to expand," says John Stanton PowerCerv CEO. "20 million people listen to internet radio weekly, making internet radio ten times larger than satellite radio. The upside revenue potential from both traditional radio advertising, subscriptions, and internet advertising in combination with the proprietary 'searchPlayer' search revenue business method and technology represents a tremendous opportunity for PowerCerv Corp."
|
|
|
|
| Washington Beat |
 "Take control. It's easy"
That's the tagline for a 250M campaign produced by the National Cable & Telecommunications Association which will try to educate its subscribers about the tools available to parents who wish to protect their children from undesirable programming. Accompanied by a new ratings system, the campaign is expected to reach a sizable chunk of the industry's 70M subscriber base. The enhancement to the ratings system will be the use of a larger ratings icon, and prominent display of it after each commercial break - - currently seen only once, under the new system it would be displayed four times on a 30-minute program with three breaks, and six times on a 60-minute program with five breaks.
NCTA President/CEO Kyle McSlarrow said, "While many cable customers already have the tools to block unwanted TV content, many are not aware of how to use parental control features. By improving the TV ratings system and launching a major $250 million advertising campaign focused on using parental controls, the cable industry wants to help parents understand how easy it is for them to take control of their family's TV viewing." The effort got the attention of Sen. Ted Stevens (R-AK), who has threatened an attempt to extend broadcast decency standards to cable and satellite. "I think it is a step in the right direction. It shows they're thinking about the issues we've raised. I agree with Commissioner Martin, though, I don't think it quite goes far enough. But, it is a reasonable reaction so far. I give Kyle McSlarrow a lot of credit for trying to bring the industry around to looking at the criticism and what he's done would have been unheard of a year ago. So, it's a very, very good step in the right direction."
|
|
|
|
| Programming |
 Infinity launching "KYOU Radio"
on KYCY-AM
Infinity's Talk KYCY-AM San Francisco will convert itself into a podcasting format with the name "KYOURADIO." All the content will be submitted by listeners and be available on the radio station and streamed online at www.kyouradio.com beginning 5/16. Indeed, the calls will change as well to KYOU-AM, as it is currently unused. "We're always thrilled when we can incubate new programming ideas and bring them to life on our radio stations in ways we never before imagined," said Infinity CEO Joel Hollander. "Whether it's creating original formats or adapting new technology to our existing business, Infinity is leading the charge for unique listening experiences. There is a profound shift underway in the way we use technology that allows everyone to have a voice. KYOURADIO harnesses that power by serving our listeners with content developed by them for them and offering a platform to share it with the rest of the world." Users are now able to upload their podcasts of varying lengths for free at www.kyouradio.com where it will be eligible to be selected for broadcast. Programming will be determined by listener interests and feedback, and evaluated on a daily basis.
RBR observation: More and more, it is obvious Infinity is willing and able to take chances and experiment with new media, instead of complain about it. We assume XM and Sirius will copycat this move by traditional radio as well.
| Read the station's mantra: |
|
|
|
|
| TVBR - TV News |
 Fox News issues legal threat
to ABC over "Idol" expose
The Drudge Report yesterday wrote ABC has been warned in writing it could face legal fallout for airing its scathing behind-the-scenes look at Fox's American Idol. Fox owner Rupert Murdoch has informed execs it appears ABC is attempting to maliciously "destroy" the nation's most-watched series as it heads into the final weeks. Fox believes ABC has interviewed a half a dozen losing contestants -- contestants who will claim Idol producers and judges somehow manipulate the show's outcome. ABC News is planning to air the Primetime Live exposé next Wednesday. "We got all these ridiculous questions yesterday from an ABC producer," a top Idol source tells the Drudge Report. "ABC can not beat us with programming, so they are attempting to bring us down with lies and false charges." At the center of the questions, the Idol source claims, is the actions of show judge Paula Abdul. "[ABC] is trying to say Paula somehow cheats and picks favorite singers to nurture, in violation of some sort of network standards," the source, who demanded anonymity, explains.
TVBR observation: ABC if you have a confirmed story run it and don't get intimidated by Murdoch. Remember what Murdoch attempted to do with the Glover against Nielsen. ABC as for your programming - we advise you again you need quality content so talk with Jonathan Prince of American Dreams and pick up this program. Don't let the A in ABC stand for Almost and leverage your radio and all broadcast assets. You can make a big difference this fall.
|
|
|
|
| Transactions |
500K WYXC-FM Cartersville GA from Rogers Communications Inc. (William M. Rogers) to Clarion Communications Inc. (Charles Shiflett). 5K escrow, 45K cash at closing, 450K note. LMA 2/1/05. [File date 3/31/05.]
50K KFVR-FM CP Laytonville CA from Family Stations Inc. (Harold Camping) to Radio Bilingue Inc. (Hugo Morales et al). Entire amount into escrow, paid at closing. CP is for Class B on 88.5 mHz with 1.2 kW @ 2,336'. [File date 3/30/05.]
|
|
|
|
| Stock Talk |
Stock gain as oil prices slip
Wall Street traders edged stock prices up a tad on Wednesday as oil prices moved down a bit - - but there was no bold advance as investors kept a wary eye on earnings reports. The Dow Industrials rose 48 points, or 0.5%, to 10,199.
Radio stocks were also barely higher. The Radio Index moved up from its year-to-date low on Tuesday, gaining 0.593, or 0.3%, to end at 203.429. The biggest movers were Beasley, up 3.2%, and Arbitron, which gained 2.8%.
|
|
|
|
| Radio Stocks |
Here's how stocks fared on Wednesday
| Company |
Symbol |
Close |
Change |
Company |
Symbol |
Close |
Change |
|
Arbitron
|
ARB
|
|
42.20
|
+1.16
|
Jeff-Pilot
|
JP
|
|
48.14
|
+0.37
|
|
Beasley
|
BBGI
|
|
15.65
|
+0.48
|
Journal Comm.
|
JRN
|
|
15.50
|
-0.18
|
| Citadel |
CDL |
|
12.64 |
+0.03 |
Radio One, Cl. A
|
ROIA
|
|
13.24
|
-0.14
|
|
Clear Channel
|
CCU
|
|
32.37
|
-0.18
|
Radio One, Cl. D
|
ROIAK
|
|
13.31
|
+0.05
|
|
Cox Radio
|
CXR
|
|
15.85
|
+0.05
|
Regent
|
RGCI
|
|
5.38
|
-0.13
|
|
Cumulus
|
CMLS
|
|
13.15
|
-0.07
|
Saga Commun.
|
SGA
|
|
14.75
|
+0.25
|
|
Disney
|
DIS
|
|
26.84
|
+0.04
|
Salem Comm.
|
SALM
|
|
19.33
|
+0.21
|
|
Emmis
|
EMMS
|
|
16.14
|
-0.08
|
Sirius Sat. Radio
|
SIRI
|
|
4.67
|
-0.20
|
| Entercom |
ETM
|
|
32.59
|
-0.40
|
Spanish Bcg.
|
SBSA
|
|
8.51
|
-0.08
|
|
Entravision
|
EVC
|
|
8.01
|
+0.11
|
Univision
|
UVN
|
|
26.55
|
+0.24
|
|
Fisher
|
FSCI
|
|
49.30
|
+0.04
|
Viacom, Cl. A
|
VIA
|
|
35.47
|
+0.43
|
|
Gaylord
|
GET
|
|
40.09
|
-0.05
|
Viacom, Cl. B
|
VIAb
|
|
35.28
|
+0.50
|
|
Hearst-Argyle
|
HTV
|
|
24.90
|
-0.15
|
Westwood One
|
WON
|
|
18.82
|
+0.02
|
|
Interep
|
IREP
|
|
0.46
|
unch
|
XM Sat. Radio
|
XMSR
|
|
28.35
|
+0.75
|
|
International Bcg.
|
IBCS
|
|
0.01
|
unch
|
-
|
-
|
- |
-
|
-
|
|
|
|
|
|
|
Bounceback
|
 We want to
hear from you.
This is your column, so send your comments to [email protected]
|
|
|
Upped & Tapped
|
 Cubby
staying at Z
Clear Channel's WHTZ "Z100" New York announced the signing of a new contract keeping Music Director and afternoon driver Paul "Cubby" Bryant at the station through 2007. By the way, the "Cubby" nickname goes back to 1988 at WGH-FM Norfolk where he was billed as "The World's Youngest Disc Jockey."
Promotion at 'KTU
Scott Eisenberg, who has been an Account Executive at the station for two years, has been promoted to Local Sales Manager at Clear Channel's WKTU-FM New York.
 Solomon to
private sector
Washington, DC communications law firm Wilkinson Barker Knauer, LLP announces that David Solomon, outgoing Chief of the FCC's Enforcement Bureau, will join the firm as a partner. Before becoming enforcement boss, Solomon had been in the General Counsel's office at the FCC.
Dolan lands at Viacom
Viacom has announced that Michael Dolan, formerly CEO of Young & Rubicam, is its new Chief Financial Officer. He succeeds Richard Bressler, who had announced earlier this year (2/2/05 RBR #23) that he would be leaving to let new Co-Presidents Les Moonves and Tom Freston pick their own executive team.
|
|
|
Stations For Sale
|
Santa Fe Market New FM
Market #237 has a new FM station ready to go and priced right! Santa Fe is a unique and rich market! A great opportunity for an aggressive, innovative operator!
Cliff at Clifton Gardiner & Co
(303)758-6900
[email protected]
|
|
|
Competing Media
|
Journal Sentinel sued over circulation
The Milwaukee Journal Sentinel, owned by Journal Communications, is the latest newspaper to face allegations of inflating circulation numbers. The newspaper itself reports that it has been sued by Shorewest Realtors, a local real estate company, claiming that the paper has been overstating circulation figures since 1996 and using the "artificially inflated rates to surreptitiously overcharge" for advertising. The suit seeks class action status to represent all advertisers allegedly defrauded. The Journal Sentinel recently announced that it was tightening its own standards on what counts as circulation, but publisher Betsy Brenner said in an interview several weeks ago that there were no practices such as those that led to massive circulation restatements at Newsday, the Chicago Sun-Times and the Dallas Morning News.
|
|
|
RBR Radar 2005
|
|
Radio News you won't read any where else. RBR--First, Accurate, and Independently Owned.
|
Universal McCann's Coen:
2004 was better than thought
Tallying up the final numbers for 2004 ad spending - - and concluded that the year came in a bit better than he had projected in December. National advertisers was stronger, while local ad spending lagged. Local radio finished up 3%, rather than the 4% that Coen had projected. Likewise, local TV was up only 7.3%, not 8.5%. Network TV, however, rose 11.2%, not just 9.5%, and national spot TV gained 14.3%, rather than 10%. "Consolidations in many areas have reduced the number of local marketers and often redirected spending into nationally distributed media. The Wal-Mart effect has cut into the available co-op advertising funds.." 04/27/05 RBR #83
He's at it again McCain wants
To mandate TV for the visually impaired with The Television Information-Enhancement for the Visually Impaired Act of 2005 (TIVI) has been officially introduced by Sen. John McCain (R-AZ). It would require television stations to provide verbal descriptions of programming for at least 50 hours of prime time or children's programming per quarter, using a secondary audio programming (SAP) subcarrier channel much like is done to provide translations of the programming into foreign languages. RBR observation: Will this guy ever get his head out. It takes money to do what he wants. OK Big John, you write the checks to the stations. 04/27/05 RBR #83
Susquehanna sell-off:
Who makes sense?
When it comes to the sale of Susquehanna Media, getting the money together to make a bid isn't the only thing to consider. Financial backing for acquisitions is plentiful for all of the established players. So then there's the strategic question: Who fits and who doesn't? We can guarantee this - - Clear Channel won't be the overall buyer. We examine the possibilities market-by-market.
RBR observation: We've already mentioned that Cox Radio is the ideal buyer, The other really good fit that emerges from our market-by-market analysis is Entercom, although it wouldn't have a use for the cable properties. 04/26/05 RBR #82
Raycom launching video channel
Has figure out what to do with one of its multicast digital channels. It's teamed with MTV co-founder Les Garland to launch a new video music channel. The new venture, Tube Music Network, will feature adult contemporary (AC) music and target adults 35+. It will be based in Miami and air on a digital channel of each of Raycom's 39 stations. And before you apply to be a video jock - - don't bother. There won't be any, just non-stop music videos. (At least in the beginning.) RBR observation: One thing about Garland is he came from Radio first and was a great RKO program director. Always trust a great '70's Top 40 PD.
04/26/05 RBR #82
Elvis Presley Enterprises to air first promotional ads on TV
Elvis Presley Enterprises, Inc. (EPE) has created two 30-second TV spots designed to attract vacationing families to Graceland, via Thompson & Co. It will be the first time in history that the company has used TV ads to promote Graceland. The commercials, tagged, "Graceland. Where Elvis Lives," will air nationally beginning in late April. EPE is leveraging two primetime CBS shows set to air in during the sweeps month of May. The first, "Elvis," is a two-part miniseries; "Elvis By the Presleys" is a TV special with interviews from Priscilla Presley and Lisa Marie Presley. The ads will air on Dish Network's women-targeted channels including HGTV, Lifetime, Food Network, Style, Discovery Home, WE, Lifetime Movie Network and SoapNET. RBR observation: Why is Graceland suddenly spending the big bucks in TV? EPE is now controlled by Bob Sillerman's CKX Inc. which is out to increase revenues and generate a return on its 100 million investment.
04/26/05 RBR #82
Ivan Seidenberg, CEO of Verizon - Convergence is now
Isn't coming - - it's already here. "We need the content that our customers want and need most. That means we need you," Every type of communications company is teaming up and/or competing with every other type of communications company. Technologies are competing with broadcasters for the consuming public's media time, but both also offer opportunities for broadcast stations, who already produce local content that can be repositioned for these new devices. Eddie Fritts "You take advantage of every new platform that's coming on stream."
RBR observation: Will broadcasters take Seidenberg up on his request that they team with him to battle cable? Absolutely, but some will also team up with cable, especially once the MSOs finally admit that they need local content to survive and are willing to pay local broadcast TV stations for it. No one can go it alone. Not even multi-platform giants. So while we continue to focus on ratings battles, who will be the next head of the NAB, legislative battles with cable and the CEA, don't lose sight of the ultimate goal - - delivering what the consumer wants, when and how they want it, and in a way that turns a profit. That requires a nimble business plan and the willingness to cut deals with competitors when it makes sense to do so.
04/25/05 RBR #81
|
|
|
|
 |
LSM-Suburban Chicago
NextMedia - Joliet, IL looking for a LSM who will keep the momentum going and build on it. Four station cluster has grown significantly if you can do the job, fit into a strong team come join us.
Details see Radio Careers
For Confidential Placement Contact: Cathy Carnegie, VP, [email protected]
|
 |
|
|
|
|
Help Desk
|
Having problems with our epapers?
Please send Questions/Concerns to:
[email protected]
If you wish to remove your name completely from our database use this link __UNSUB__
If you wish to unsubscribe
to RBR only, use this link
|
|
|
|
©2005 Radio Business Report/Television Business Report, Inc. All rights reserved.
Radio Business Report -- 2050 Old Bridge Road, Suite B-01, Lake Ridge, VA 22192 -- Phone: 703-492-8191
|
|
