Nielsen Monitor-Plus announced an enhancement in its outdoor ad measurement service, by increasing the number of cooperating outdoor companies. This expansion will bring the total number of markets measured to over 150, giving clients a more complete view of outdoor advertising.

Jeff King, SVP & Managing Director, Monitor-Plus says, "This expansion reflects an approximate 60% increase in reported outdoor advertising revenue. We are delighted to make this enhanced capability available to our clients."

The chart below identifies the Top 15 Outdoor advertising markets. In 2004, these markets accounted for 1.86 billion in outdoor advertising spending, ranging from 379 million in New York to 56 million in Las Vegas. The bars on the chart represent the total amount of Outdoor advertising spending by market, while the plotted line shows Outdoor spending as a percent of total advertising dollars by market. Outdoor as a percent of total ad spend peaks in Orlando and Las Vegas, two popular tourist destinations with significant auto and foot traffic, affording access to Outdoor advertising.

Total spend for the Top 10 Outdoor Advertisers reached 288.9 million in 2004, accounting for approximately 10% of total Outdoor spending (see chart).