Dodge Dakota partners with Channel M
and CC Katz Advantage on Integrated campaign
You've heard about the best spots to pick up a date, now Dodge Marketing has partnered with Channel M and Clear Channel Katz Advantage radio stations to launch the "Dodge Dakota Key to the Best Pick-Up Spots" promotion - a multi-city search to identify the best "pick-up" spots for everyday favorite items.
Beginning 2/12 the integrated "Key to the Best Pick-Up Spots" campaign launches in 10 markets across the country. Leveraging Channel M's national partner, EB Games and CC Katz Advantage radio stations, "Best Pick-Up Spot" nominations will be collected at 187 EB Games stores and via radio partners' websites in each market, and at www.DodgePickUpSpots.com. Upon submitting a nomination, consumers' names will be placed in a drawing for a chance to receive one of up to 40 keys per market (400 in total) that could start an all-new 2005 Dodge Dakota.
Dodge's AOR, BBDO Detroit, created the program leveraging its relationships with all the partners and incorporating an idea developed by Clear!Blue, Chrysler Group Communications PR agency.
"Key to the Best Pick-Up Spot" nominations will cover the best spots to pick up items in eight different categories:
* Sports, weather and news updates (newspaper, television and online resource)
* Carryout meal
* Sporting or outdoor equipment and gear (football, camping, fishing, hunting, etc.)
* Manly tools (air compressor, backhoe, wood chipper, nail gun, etc.)
* The big game or race on TV (sports bar)
* A cup of "Joe" and the paper
* Gifts to impress your significant other
* A category local to each market
Nominations will be accepted from 2/ 12 through 4/2, depending on specific market timing. To claim "Best Pick-Up Spot" status, stores/retailers that are nominated must receive the most votes in their respective category.
Beginning on 3/12 and continuing through 4/16, the winners of each drawing will try keys at a mall-based EB Games store in each market to see if they can start the Dakota pickup. Each lucky contestant whose key starts a vehicle will win an all-new 2005 Dodge Dakota Quad Cab Laramie 4X4. The local winning pick-up spots will also be announced at the public celebration in each market where event attendees can take part in a giant version of the childhood pick-up-sticks game.
Are you reading this from a forwarded email?
