Fox names "American Idol" sponsors
Fox and FremantleMedia announced the sponsors for the fourth season of American Idol, which premiered 1/18 and 1/19--Ford Motor Company, Coca-Cola and Cingular Wireless are the official sponsors of this year's American Idol. Season four marks the return of the Ford Motor Company as a major sponsor. Ford has been a leading supporter since the show's debut in 2002, and will continue to have a strong presence again in the fourth season. Ford vehicles will again be featured during the "Idol" action, as contestants will be seen driving and riding in a variety of the automaker's cars, trucks and SUVs. American Idol will serve as the key platform to integrate Ford's next generation of all-new vehicles, all built for the road ahead, including the 2005 Focus, Mustang, Freestyle and Escape. Ford will also give the winner of American Idol the keys to a true American legend, the 2005 Ford Mustang. Ford is the Official Automotive Sponsor.
Associated with American Idol since the beginning, Coca-Cola is also back again for the fourth season. A variety of branded elements and programs will connect Coca-Cola and fans of the show. Contestants will interact and prepare in an updated version of the popular Red Room. A series of Coca-Cola behind-the-scenes interstitials will provide viewers an insider's perspective on what contestants experience as they work to Make the Dream Real. During commercial breaks, viewers will also see Coca-Cola ads from the new "Make It Real" campaign, which debuted during the show's season premiere. Other activities designed to provide consumers with a completely integrated
Having recently joined forces with AT&T Wireless, Cingular Wireless will highlight the suite of LG phones including the new F9100 handset, a text voting phone from LG Mobile Phones, and showcase interactive text messaging through a variety of fun and engaging marketing activities. Fans can use their wireless handsets to text message their vote for their favorite contestants each week, chat with contestants, play interactive games, download ringtones and graphics and participate in weekly trivia contests, as well as enter the American Idol sweepstakes. New to the scene is Cingular's Fan Club Appreciation. Details of this new program will be shared later in the season.
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