New Avaya ads
show "Communications
at the Heart of Business"
Avaya, a leading global provider of business communications software, systems and services, chose Valentine's Day to introduce American viewers to "Communications at the Heart of Business" -- showing how Avaya solutions help employees work smarter and companies compete better. Beginning today, new Avaya ads will appear on cable networks depicting workers in action with Avaya Internet Protocol (IP) telephony and mobility solutions, conducting business on the road and at home as easily and effectively as if they were in the office.
The ads can also be viewed at http://www.avaya.com.
Avaya's "Communications at the Heart of Business" campaign, launched in December, integrates print, online and television advertising, direct response and online. The campaign focuses on ways to embed communications into the fabric of the enterprise -- using software, services and systems that layer seamlessly on any network -- to make people more productive, processes more intelligent and customers more satisfied.
The first TV spot shows a mobile road warrior in a car, speaking hands-free on his cellular phone with his Avaya "virtual assistant" to access email and messages. Through voice access with the assistant, he is able to respond to messages and launch a call to a co-worker without touching a keypad. Suddenly it's as if his whole office and its communications capabilities are in the car with him. He has successfully handled several priorities finding a place to log on to his laptop computer.
The second spot depicts an employee stranded in his house by a major snowstorm. His laptop on the kitchen table rings and he begins talking to the caller on his Avaya IP Softphone application. Using IP telephony, the Avaya application rings his laptop using the same phone number as his desktop phone. As he handles the call, we see that his house is filled with images of other people like himself, using communications technology to continue working effectively despite inclement weather and other circumstances that keep them from the office.
The ads were developed by McCann Erickson, Avaya's global AOR. The integrated campaign will continue to expand throughout 2005.
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