Advertising prognosticator and scorekeeper ZenithOptimedia has revised downward its most recent prediction for worldwide advertising sales growth. It had been looking for a global increase of 5.4% as of last April, but now expects the year to end only 4.7% to the good. The culprit? US network television. ZenithOptimedia also knocked down its prognosis for 2006, taking it from a 6.5% increase down to 6.1%. The charts take into account most forms of advertising, including television, radio, newspaper, magazine, cinema, outdoor and Internet.
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Advertising revenue by region
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2003
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2004
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2005
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2006
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2007
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North America
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158.6B
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168.2B
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174.5B
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184.3B
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192.6B
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Europe
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98.5B
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104.4B
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107.9B
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112.6B
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117.5B
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Asia/Pacific
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73.6B
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79.6B
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83.7B
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89.1B
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96.1B
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Latin America
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13.7B
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16.1B
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17.1B
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18.2B
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19.2B
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Africa/M-east/ROW
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14.5B
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17.7B
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20.8B
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24.3B
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27.9B
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World
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358.9B
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386.0B
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404.0B
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428.4B
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453.4B
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Source: ZenithOptimedia
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Percent advertising growth by region
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2003
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2004
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2005
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2006
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2007
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North America
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1.90%
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6.00%
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3.80%
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5.60%
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4.50%
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Europe
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1.40%
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6.00%
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3.40%
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4.30%
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4.40%
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Asia/Pacific
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4.90%
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8.20%
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5.10%
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6.50%
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7.80%
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Latin America
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0.70%
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17.40%
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5.80%
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6.40%
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6.00%
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Africa/M-east/ROW
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19.10%
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22.10%
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17.50%
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16.90%
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14.80%
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World
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2.90%
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7.60%
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4.70%
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6.10%
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5.80%
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Source: ZenithOptimedia
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