Advertising spend will reach 145.3 billion this year, according to a TNS Media Intelligence forecast. TNS predicts a 4.1% rise for the first half of 2005 and 2.7% for the second half. The majority of media would see growth, with cable TV and Hispanic media more at 11.6% and 10.5%, respectively. Internet will be up 7.6%; Magazines up 7.5% and outdoor 5.5%. Newspapers were expected to see 3.8% growth, syndication a 3.3% increase and network TV 1.1%. Three media were expected to see ad spend down this year, including radio, down 0.1%, B2B magazines down 0.9% and spot broadcast TV down 6.4%, due to the absence of local political elections this year and competition from spot cable.