Strata says more than 1,000 advertising agencies now have access to iHeartMedia digital inventory across Strata’s media buying system.
More than $50B in advertising dollars flow through Strata’s systems a year, coming from cable, broadcast, newspaper, radio, outdoor, and digital advertising.
The company customized software for iHeartMedia’s inventory, which is available on desktop, mobile, in-car digital dashboards, tablets, gaming consoles and home entertainment systems. Ad buyers and agencies can see that digital audio inventory in Strata’s systems, including local data on markets, audience, and ratings.
Strata VP Judd Rubin says the ability to target digital audio buys to specific audiences and markets, and doing that efficiently, is “critical” for ad buyers working in an increasingly complex marketplace.