Softer Ad Growth On Tap For 2017


Wall Street’s most prolific analytic wordsmith of how things are has just refined his firm’s expectations for total U.S. advertising growth for 2017, and beyond.

New estimates conducted for Pivotal Research Group by Senior Research Analyst/Advertising Brian Wieser are within the range anticipated for much of the year. But, they are slightly below pre-Q3 2017 forecasts.

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