No less than 104 radio spots and campaigns have made it to the finals of the 2018 Radio Mercury Awards, which honor outstanding radio created by advertising agencies, production companies, radio stations and students.
The 2018 finalists incorporate a wide range of small to large advertising agencies and radio stations, as well as national and regional advertisers from the automotive, consumer packaged goods, entertainment, financial services, insurance, travel & tourism, telecommunications, and quick-serve restaurant categories. Entries were judged on their creativity, originality and effective communication of a brand’s message.
“’Sound Makes the Story’ is our overarching theme, and I am thrilled to see this year’s slate of spots and campaigns delivered,” said Sean Bryan, co-chief creative officer, McCann NY, and chief judge for the 2018 Radio Mercury Awards. “We saw great diversity and depth with the entries that made it to the final round.”
“The Radio Mercury Awards sets the bar for an exceptional level of creative excellence,” noted Erica Farber, president and CEO of the Radio Advertising Bureau (RAB). “It continues to be the most important showcase highlighting innovative and forward thinking radio executions.”
In addition to Chief Judge Bryan, the final round judging panel included: Chris Beresford-Hill, chief creative officer, TBWA\Chiat\Day NY; Mitch Bennett, executive creative director, FitzCo; Robin Fitzgerald, chief creative officer, BBDO Atlanta; Mauricio Galvan, creative director, Anomaly NY; Josh Gross, SVP, executive creative director, Energy BBDO, Chicago; Chuck Meehan, EVP, executive creative director, Doner, Detroit; Ciro Sarmiento, chief creative officer, Dieste, Dallas; Leslie Sims, chief creative officer, Y&R North America.
2018 Radio Mercury Awards Finalists – To listen to this year’s finalists, click here.
Agency/Production
Missing Words
Publix Super Markets, Inc.
22squared
Oxymoron
Exchange Bank
barrettSF
Music Lovers
AT&T
BBDO Atlanta
Cotton Candy Swamp
Radio Flyer, Inc.
FCB Chicago
Stinky Broccoli Forest
Radio Flyer, Inc.
FCB Chicago
Flavor Rally
Yasso Frozen Greek Yogurt
Fortnight Collective
Minit Mart – Bad Decisions
Travel Centers of America
Frederick Swanston
Minit Mart – Running Late
Travel Centers of America
Frederick Swanston
Summer
Heineken / Dos Equis
Havas New York
Broken Chip
Heineken / Dos Equis
Havas New York
Sick Days
Regional Help Wanted
Hyperbolic Creative
Holiday Carolers
Chick-fil-A
McCann New York
Mega Millions Update
Arizona Lottery
OH Partners
Phone Call Jeremy
Advance Auto Parts
Oink Ink Radio
Household
CBS Television Distribution
Oink Ink Radio
Charmin Shiny Hiney
P&G (Charmin)
Publicis
New Jersey Lottery Pick 6 Movie Trailer
New Jersey Lottery
PureRed
Cheffy
IKEA
Rethink
My Pet Pterosaur
California Academy of Sciences
Ron Foth Advertising
Odyssey “Ryan vs. Brian”
American Honda Motor Co., Inc.
RPA
Cougar
HuHot Mongolian Grill
Shine United
Disclaimer: Fly
GEICO
The Martin Agency
Hot Yoga
Motel 6
The Richards Group
Dad Bod
Motel 6
The Richards Group
Disclaimer
Motel 6
The Richards Group
Waltz
Toyo Tires
Vitro
Soulmate
TurboTax
Wieden+Kennedy
Game Changer: Most Innovative Commercial Use of Radio
Music Lovers
AT&T
BBDO Atlanta
4-Second Recipes
American Egg Board
Energy BBDO
Integrated Campaign with Radio/Audio
Aunt Edith
The Georgia Lottery Corporation
BBDO Atlanta
Music Liberates Music
Bacardi
BBDO New York
Premier Health Integrated Campaign
Premier Health
DeVito/Verdi
Lola
Dallas Pets Alive
Dieste
Coca-Cola 1000 Songs
Coca-Cola
Fitzgerald+CO
Terrible Quotes campaign
Safe Auto Insurance
Greatest Common Factory
Battle Against Cancer
Susan G. Komen
J. Walter Thompson Puerto Rico
Invisible World
Old Spice
Wieden+Kennedy
Most Innovative Use of Audio
Aunt Edith
The Georgia Lottery Corporation
BBDO Atlanta
Music Liberates Music
Bacardi
BBDO New York
Brother / Mars / Jog
Audible
Droga5
Things That Need Ice
Plano Ice House
Push Button Creative Audio
Invisible World
Old Spice
Wieden+Kennedy
PSA Spot or Campaign
Olivia
Feeding America
Ad Council
Tips from Former Smokers
US Centers for Disease Control and Prevention
Arnold
Christine
US Centers for Disease Control and Prevention
Arnold
Thoughts and Prayers
Sandy Hook Promise
BBDO New York
Hickory Dickory Dock
KC Chamber of Commerce
Bernstein Rein
Shots
Oasis Center International
Casanova//McCann
Premier Health – Watch
Premier Health
DeVito/Verdi
Premier Health Radio Campaign
Premier Health
DeVito/Verdi
Other Pets Campaign
Dallas Pets Alive
Dieste
Hamster
Dallas Pets Alive
Dieste
Fish
Dallas Pets Alive
Dieste
Dr. Bad
Big Cat Rescue
PPK
Not So Perfect Pets
Big Cat Rescue
PPK
Free Ringworm
Big Cat Rescue
PPK
Radio Campaign
Bad News, Good News
Progressive
Arnold
Ads from Dad
Progressive
Arnold
Sell Your Car on letgo Instead
letgo
CP+B
The Other 3%
Dollar Shave Club
Dollar Shave Club
Tours
Radio Flyer, Inc.
FCB Chicago
Long Story Short (Campaign 1)
Quikrete
Fitzgerald+CO
Long Story Short (Campaign 2)
Quikrete
Fitzgerald+CO
Minit Mart Radio Campaign
TravelCenters of America
Frederick Swanston
The Most Interesting Man in the World
Heineken / Dos Equis
Havas New York
Schweppesville
Dr Pepper/Schweppes
Hubbard Radio Cincinnati
Bug Stories (Cobweb, Ten Legs, Antenna)
Pest Management Services Inc (PMSI)
iHeartMedia Creative Services Group
Holidays
Cantina Laredo
iHeartMedia Creative Services Group
Holy Shyp
Shyp App
iHeartMedia Creative Services Group
Reasons to Stock Up
Tower Beer
iHeartMedia Creative Services Group
Odyssey Keep the Peace Campaign
American Honda Motor Co., Inc.
RPA
Direct Energy
Direct Energy
The Company
Disclaimer
GEICO
The Martin Agency
It’s Not Surprising
GEICO
The Martin Agency
Motel 6 2017 Radio Campaign
Motel 6
The Richards Group
Growing Old with Mom & Dad
MO Heart Center
Zimmer Radio and Marketing Group
Radio Station Produced Commercial
Lowest Price Or It’s Free
Ulti Mattress
Emmis Austin Radio
Space Raccoons
Allied Termite and Pest
Entercom Communications
No Crap
Puppy Pooper Scoopers
Entercom Communications
Champagne
Mimosa House
Entercom Communications
Obsession
Wabi Sabi
Hubbard Radio Cincinnati
Cobweb
Pest Management Services Inc (PMSI)
iHeartMedia Creative Services Group
Mother’s Day
Cantina Laredo
iHeartMedia Creative Services Group
Puzzle
Shyp App
iHeartMedia Creative Services Group
Arbor Day
Tower Beer
iHeartMedia Creative Services Group
Neighborhood
Hippo App
iHeartMedia Creative Services Group
Radio Station Promotional Spot
KKBQ Luke Bryan Tickets
KKBQ The New 93Q
Cox Media Group
Majic of Christmas Kick-Off
KKMJ
Entercom Austin
Lurking for Love Valentine’s Day
1500 ESPN
Hubbard Radio
Phrase That Pays with Flo Rida
Y100 (WHYI) local cash promo
iHeartMedia
Elf on the Shelf
Y100 (WHYI) local Jingle Ball Concert Promo
iHeartMedia
iHeartRadio-AlterEgoContest
iHeartRadio
iHeartMedia
Marilyn’s Story
KBBL, Santa Rosa, CA
KBBL – 106.3 The Bull
Spanish Language Spot or Campaign
She Said
Covered California
Casanova//McCann
Soccer
Covered California
Casanova//McCann
Clown
MetroPCS Wireless
Richards/Lerma
Dog
MetroPCS Wireless
Richards/Lerma
Student Produced
I Am A Mouth
Tropicana
Academy of Art University
We Accept All Types
New York Blood Center
Miami Ad School
Dixie Cup
Dixie
Miami Ad School
Altoids Quest
Altoids
Miami Ad School
8 Questions. 8 Lives.
Gift of Life PA
Temple University
Happy Place
Clorox Pine-Sol
The Creative Circus
Mixed Signals
University Of Texas at Arlington
UTA Radio.com
Winners will be announced on Thursday, May 31 at the annual Radio Mercury Awards event at the Cutting Room in New York. A limited amount of tickets are available for purchase. Visit www.radiomercuryawards.com for details.
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials.
The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country.
