Winners for the 30th anniversary Radio Mercury Awards were announced virtually on Wednesday evening at the 2021 event.
This year’s winners captured the creativity taking place during the last year and a half and reflect these unprecedented times. During last night’s awards, Alejandro Ortiz, executive creative director at Campbell Ewald Detroit/NY, was announced as the chief judge for the 2022 Radio Mercury Awards.
Additionally, it was announced that the Creative Use of Nonbroadcast Audio category ended in a tie, resulting in two winners.
“This year, it took us two days to fully deliberate, as this year’s winners really impressed the jury with their overall approach to messaging and storytelling,” said Robin Fitzgerald, chief judge and chief creative officer, BBDO Atlanta. “The winning work shone through, made us laugh, feel inspired and even made us a little hungry for soup dumplings.”
“The 30th anniversary awards presentation once again reflected the power of radio creative and its ability to grow brands and deliver for advertisers,” noted Erica Farber, president and chief executive officer, Radio Advertising Bureau, and chair of the Radio Creative Fund. “The Radio Mercury Awards continue to advance the medium forward by showcasing innovative, creative and effective radio and audio commercial work.”
The virtual presentation, produced by the Radio Advertising Bureau and hosted by Fitzgerald and Chris Smith, principal and chief creative officer, Plot Twist Creativity, featured this year’s final round jury, who served as presenters for the awards alongside previous Radio Mercury Awards best-of-show winners.
The full list of presenters included: John Berman, executive creative director, R/GA; Mitch Bennett, executive creative director, Baldwin&; Nathalie Brown, executive creative director, VMLY&R; Bianca Guimaraes, partner and executive creative director, Mischief NY; Mark Gross, co-founder and chief creative officer, Highdive; Paul Johnson, freelance copywriter and creative director, New York; Derrick Ogilvie, vice president/creative director, BBDO Atlanta; Alejandro Ortiz, executive creative director, Campbell Ewald Detroit/NY and Sherman Winfield, executive creative director, VMLY&R Atlanta.
Finalists and attendees from across the country celebrated this year’s winners virtually.
Event sponsors for this year’s awards event include Audacy, iHeartMedia, Nielsen, Pomann Sound, Sound and Fury and World Wide Wadio. Dedicated sponsors are Cherry Creek Media, Oink Ink Radio, Triton Digital and Xperi, along with general sponsors CBS News Radio, Forcht Broadcasting, Miller Kaplan and Neuhoff Communications.
Creative Radio Campaign: Agency/Production Company/Advertiser/Radio Station or Group
Motel 6 2020 Radio Campaign
The Richards Group
Creative Radio Spot for a Cause: Agency/Production Company/Advertiser
How to Play Soccer
The Aspen Institute’s Project Play
Creative Radio Spot: Agency/Production Company/Advertiser
Snickers “Commercial Free”
Mars Chocolate North America
Creative Radio Spot: Insightful Voice
Creative Radio Spot: Radio Station or Group
Kansas Medical Clinic
BALLWASH.COM VALENTINE’S DAY 2020
CUMULUS MEDIA Atlanta
Creative Spot for a Cause: Radio Station or Group
Black Voices of Humboldt County #2
Lost Coast Communications, Inc.
Creative Use of Nonbroadcast Audio
Bridge Senior Living
Creative Use of Songs/Music (Original or Repurposed)
The Studio at iHeartMedia
Integrated Brand Campaign with Radio/Audio
When All You Can Food Is Think About
Purpose-Driven Spot or Campaign: Agency/Production Company/Advertiser/Radio Station or Group
Northstar Problem Gambling Alliance
Radio Station or Group Promotional Spot or Campaign