"Cool Change," Fox's company-wide program to reduce the network's impact on global warming has the seventh season of "24" taking steps to reduce and offset the carbon emissions from the show's production, with the goal of having the season finale be entirely carbon-neutral, according to The Washington Post.
It may sound like a publicity stunt, but Fox spokesman Chris Anderson tells the paper the network isn't after bigger ratings: "We are publicizing '24's' commitment to climate change for two reasons and two reasons only: to inspire the public to take global warming seriously and hopefully to motivate other studios to make changes to their production practices as well," he says.
When production begins this month, the show's 26 diesel vehicles and five generators will run on a biodiesel blend, which will start at 5% biodiesel and gradually increase, according to the story.
The show's electricity bills will go toward renewable-energy credits that will bring a share of wind, solar and water power to LA's grids. A diesel-powered soundstage will be converted to electricity, thus lessening the show's contribution to the local air pollution problem, and the show's five location scouts will be given Priuses to drive. Scripts, schedules and memos (Previously hand-delivered by car) will now be sent via e-mail.