A Cloud Option Accelerant For Media? Amagi’s On It.


A company known for cloud-based SaaS technology powering both broadcast and streaming TV is now making its cloud solutions available on Google Cloud’s platform.

It’s a promise from Amagi, and the partnership allows customers to deploy Amagi’s flagship cloud playout platform, CLOUDPORT, on Google Cloud to spin up 24×7 linear programming.

“By partnering with Google Cloud, we are expanding the choices for our industry to implement best-in-class cloud solutions,” said Srinivasan KA, co-founder of Amagi, which operates from New Yrok. “This partnership has come at a time when the industry is increasingly looking to virtualize operations and adapt to multi-screen viewing. Amagi and Google Cloud present an attractive option for customers to choose from, as they transition to cloud.”

Amagi manages 400+ channels with deliveries in more than 40 countries across cable, DTH, and OTT platforms. The company has a state-of-the-art cloud broadcast operations center that can support 1,000+ linear channels. Amagi clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, NBCUniversal, Cinedigm, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others.

Last year alone, Amagi added close to 200 streaming channels on its platform. It has technical integration with leading Free Ad Supported Streaming TV (FAST) platforms: The Roku Channel, Samsung TV Plus, Pluto TV, Xumo, STIRR, Redbox, VIZIO, Plex, Sling, Tivo and more.