Better sound and audio quality. Data capabilities designed to bring new revenue streams to broadcast TV. Those are the principal promises of ATSC 3.0 and the arrival of NEXTGEN TV in a local marketplace.

Buffalo recently ushered in the NEXTGEN TV era. Now, a DMA two hours to the east along the ol’ Erie Canal has made the move into TV’s future.

Now offering ATSC 3.0-powered broadcast signals are Nexstar Media Group-owned ABC affiliate WSYR-9; WTVH-5, the CBS affiliate operated by Sinclair Broadcast Group that is the legacy of the defunct Granite Broadcasting; and Sinclair-licensed WSTM-3, the NBC affiliate in Syracuse.

Interestingly, Cox Media Group-owned WSYT-68 is not participating in this rollout.

As was the case in other market rollouts, BitPath led the planning process and coordinated efforts across the three television stations.

— RBR+TVBR, in Hurley, N.Y.