Broadcast media industry sales technology provider Marketron has launched a new product suite designed to leverage open APIs, connectors and custom integrations.
This, Marketron says, gives its customers the ability to consolidate disparate data sources — including linear, O&O and third-party digital advertising systems — into a single ecosystem.
Introducing the Marketron Integration Suite, which the company says can help users “reduce bottlenecks, realize greater visibility, and drive increased revenue.”
Jimshade Chaudhari, Marketron’s SVP/Product Development, says, “The Marketron Integration Suite enables our customers to save time by automating daily tasks,
bringing digital and linear orders into one system and accessing better reports all while building a best-in-breed technology stack. The ability for customers to use their data wherever they want, within our ecosystem and beyond, is invaluable in enabling more efficient, agile, and informed operations.”
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