2nd week: 'The Bachelorette


With The Bachelorette and True Beauty, ABC took first place on Monday night in both Total Viewers (7.3 million) and Adults 18-49 (2.5/8).   In fact the Net ranked #1 in Adults 18-49 for its 3rd consecutive Monday, beating second-place CBS by 32% (1.9/6), third-place Fox by 67% (1.5/5) and fourth-place NBC by 92% (1.3/4).  In fact ABC ranked #1 in all 6 half-hours of the evening among Adults 18-49.  

Building its overall Monday audience year to year for the 4th straight week, ABC was up over the year-ago Monday (6/22/09) by 1.5 million viewers and 25% in Adults 18-49 (5.8 million and 2.0/6).

Once again leading its 2-hour time period, ABC’s The Bachelorette finished #1 for the 4th week in a row, dominating its nearest 8-10pm competition (CBS) by 1.3 million viewers (8.2 million vs. 6.9 million) and by 35% (2.7/9 vs. 2.0/6).  The show gained viewers and young adults during each half-hour of its 2-hour broadcast.

The Bachelorette stood as Monday’s #1 program in Adults 18-49 for the 2nd week in a row and registered as the night’s definitive #1 television show for the 4th week running across all key Women demographics (W18-34/W18-49/W25-54). 
The Bachelorette built its overall audience from the year-ago night for the 3rd week in a row, surging by double-digit percentages in Total Viewers (+21%) and Adults 18-49 (+17%).    Hitting a summer-high in Adults 18-49, the show posted its top rating since its season opener coming out of the DWTS finale, on the concluding Monday of the TV Season (5/24/10). 

During the 10 o’clock hour, ABC’s True Beauty ran #1 against its network competition for the 3rd consecutive week in Adults 18-49.  The ABC unscripted series beat out NBC’s original scripted series, Persons Unknown, by best-yet margins in both Total Viewers (+2.2 million – 5.4 million vs. 3.2 million) and Adults 18-49 (+82% – 2.0/6 vs. 1.1/3).

True Beauty achieved season-highs with Adults 18-49, Adults 18-34 and across all key Women demographics (W18-34/W18-49/W25-54).

True Beauty once again substantially improved its time period for ABC, over the year-ago night with original programming, boosting the hour by 1.5 million viewers and by 43% in Adults 18-49 (3.9 million and 1.4/4 on 6/22/09 w/ Here Come the Newlyweds).

(source: ABC)