3Play Media Acquires Captionmax


Boston-based video accessibility provider 3Play Media has a new owner. It’s a company known for products devoted to live and recorded captioning, localization, and audio description services.

The acquisition of Captionmax includes National Captioning Canada (NCC), the largest live captioning provider in the nation and a subsidiary of Captionmax.

Terms of the acquisition were not disclosed.

“Live video captioning is a tremendous area of growth and one that 3Play has been increasingly focused on for our customers,” said Josh Miller, co-CEO and co-founder of 3Play Media. “As we evaluated the market, we realized there are a lot of benefits to a combination with Captionmax. Its reputation as a trusted and high quality live captioning solution, particularly in the broadcast space, was a great complement to 3Play, which has a strong presence in the recorded captioning space across industries and is focused on the same goals of reliability and quality.”

Said 3Play Media co-CEO and co-founder Chris Antunes, “Captionmax is well aligned with our commitment to exceptional service, customer experience, and accessibility – making this a natural partnership. We look forward to combining 3Play Media’s innovative technology and processes with Captionmax and NCC’s deep industry experience and expertise to drive our collective growth.”

Captionmax was founded in 1993 and is led by CEO Truck Morrison.

Ahead of the 2022 NAB Show, 3Play Media in January introduced Live Professional Captioning, a live captioning solution that the company says is the first to provide users with automated failover.

In addition to Captionmax and NCC’s foothold in the broadcast market, the global video streaming market is growing exponentially year-over-year and is forecasted to approach $930 billion by 2028, with live streaming expected to reach $250 billion within 5 years.