7UP has joined forces with notoriously serious celebrities to illustrate 7UP’s mood-boosting capabilities. The new campaign, via Y&R San Francisco, began airing 10/12 on network and cable television stations nationwide. The effort continues into 2010. Known for his portrayals of some of the crabbiest characters on screen, Brad Garrett is the first to experience a total transformation in 7UP’s new “Ridiculously Bubbly” advertising campaign.
More than 25 years since launching his show business career with a 7UP commercial, Garrett returns to his lemon-lime roots to test out the drink’s uplifting abilities. The humorous spot features Garrett at a sidewalk cafe transforming from “Mr. Grumpers” into an effervescent free spirit, running through the streets after one delicious sip of 7UP.