92.3 Now to offer up a ‘White Castle Wedding”


Valentine’s Day, Sunday February 14, one couple chosen from the entrants at http://923now.com will be married in an intimate wedding on the most romantic day of the year, complete with sliders! The lucky couple will be announced on-air Wednesday, February 10 during 92.3 NOW evening host Chunky’s radio show, which can be heard weekdays from 7:00-11:00PM on-air, online at http://923now.com

The White Castle location will be determined by the winner’s hometown.  The couple will also get a free wedding dress, tuxedo, rings, limo, flowers and more. 

“There are couples who can’t get married because of the current state of the economy,” said Chunky, evening host on 92.3 NOW, “so we’re not only making it possible, but providing a wedding they will never forget.”

RBR-TVBR observation: Great idea for ad sales. Great branding work for White Castle, free publicity and certainly not your average spot flight — instead, they’re talking about it on-air and running promos.