Veritone Inc.’s aiWARE-powered Veritone Discovery application has just rolled out a major facelift.
The tool now offers a refreshed user experience that includes a new analytics suite, allowing users to benefit from advanced customization and data visualization.
“Featuring a highly intuitive user interface design,” the search capability in Discovery now enables increased accuracy, “specifically for brand spotting and mentions.”
The new analytics suite in Veritone Discovery, the company says, “makes it easy for users to generate customizable and shareable dashboards and reports specific to their needs.” For example, broadcasters can visualize impressions and reach of their media audience through graphs and charts broken out by date, day of the week, program, media type, age demographic, and gender demographic. “Likewise, they can visualize the volume of brand mentions by date, day of the week, program, and media type,” Veritone notes. “They can easily create reports using the company’s logo and branding, and then export the data as a PDF or CSV file to share with teams and clients. They can also set up automatic delivery of reports through scheduled emails for all watchlist data, accelerating workflows as well as enhancing internal and customer collaboration.”
David DiRenzo, an account executive at Entercom Communications‘ Philadelphia station group, is a fan. “Having the ability to access audio data quickly and provide insights extremely efficiently is critical. This type of powerful service through Veritone Discovery keeps, protects, and fortifies new sales and renewals which, of course, is the life-blood of growth in any business.”
Veritone Discovery also now includes advanced keyword detection technology. Through programmatic correlation and custom/dynamic dictionaries, the new capability enables the location of “out-of-vocabulary” advertiser and brand names that could otherwise be missed by a standard NLP/transcription engine. This feature can be enabled by integrating Discovery with leading ad management or trafficking platforms utilized by the broadcaster.