A Big Wine Country Talker Secures Another Translator


There’s a Class B talker in California with a signal big enough to not only be heard in the vineyards of Napa and Sonoma, but also across Lake County, up to Willits, and well south into much of the San Francisco-Oakland-San Jose area.

In this day and age, however, having some “AM revitalization” with an FM signal — especially in this tech savvy region — is likely a bigger draw for consumers and the companies wishing to build their sales with this audience.

That’s why an AM in Santa Rosa, in the heart of Sonoma County, is adding a translator 17 miles to the south in a town where actress Winona Ryder grew up. It’s our lead deal in RBR+TVBR’s TRANSACTIONS TODAY.

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