A Cacophony of Copy For a Language-learning App


While an auto insurance company, to little surprise, is the top brand using Spot Radio for the week ending May 31, an increasingly popular language-learning tool is closing in on the top spot.

According to Media Monitors, learning app and e-learning platform Babbel is taking advantage of an audio media’s reach by investing mightily in a spot radio campaign.

Some 70,875 spots were detected by Media Monitors, just below the 72,079 from Progressive.

It was welcome category diversity, as auto insurers GEICO, and Allstate, were once again seen in the Spot Ten.