Marc Pritchard, Chief Brand Officer, Procter & Gamble Co.
HOLLYWOOD, FLA. — He first grabbed the advertising and marketing world’s attention two weeks ago in Orlando, at the Association of National Advertisers (ANA)‘s Masters of Marketing conference. On Monday, Procter & Gamble Co. Chief Brand Officer Marc Pritchard tapped into that groundbreaking presentation by reiterating his notion that “multicultural marketing is mainstream marketing.”
That said, Pritchard’s appearance at the ANA Multicultural Marketing & Diversity Conference, which began Sunday and concludes Tuesday with in-person and virtual-only presentations and plenty of safe distancing options for the 500 attendees, took the conversation up a notch by seeing the most influential man in the ad world call for more dollars directed toward multicultural and Black-owned media.
Bob Liodice
The ANA’s CMO-endorsed Growth Agenda stands as the beacon of the industry for creating a stronger, more sustainable economic future for all brands and the people they serve. In an exclusive Forecast 2023 session on November 16 in New York, ANA CEO Bob Liodice explains how the agenda’s growth priorities are helping to effectively tackle the myriad challenges marketers face today and ensure a robust future for the industry.
