A Clutter-Cutter Lesson From Radio’s Golden Archives

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RBR+TVBR OBSERVATION


When it comes to nostalgia, there’s no bigger industry than Radio that likes to recall those golden days of yesteryear, when “Boss Radio” ruled the airwaves and big, booming voices including Dan Ingram, The Real Don Steele, Dr. Don Rose and Joey Reynolds dominated the Hooper surveys.

Thanks to the 2019 film Once Upon a Time…In Hollywood, 93 KHJ enjoyed a renaissance in remembrance. For many today, the Top 40 station born in May 1965 that switched to Country in November 1980 is the epitome of how “great” radio was.

It’s funny how fuzzy memories can create illusions. At high noon on July 24, 1970, with Charlie Tuna at the mic, KHJ offered a perfect example of how awful radio had become. It’s a learning lesson today’s radio industry leaders should absorb, as long spot sets and commercial clutter remains a big topic no one wants to debate and resolve.

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