A COVID-19 Silver Lining? Political Ad Dollars To Surge By $700 Million

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Furloughs and ad cancellations. Multi-million dollar credit draws. Thus far, these are some of the key takeaways for Media in 2020.


Come September, however, that portrait could very well change. Thank POTUS, former Vice President and presumptive Democratic presidential candidate Joe Biden — and COVID-19.

Thanks to the novel coronavirus pandemic, political ad dollars are now forecast to be even bigger, in lieu of in-person rallies and door-to-door canvassing.

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