A COVID Vaccine for Radio


Andrew Curran, President/COO of DMR/Interactive, has penned an “open letter” to radio that takes aim at the industry’s unfulfilled opportunity to attract women between 18 and 49 years of age who are struggling to hold their families and careers together.

While there’s a need, and a call to action, what, specifically, could Radio do to achieve this goal?

Curran offers three thoughts exclusively to RBR+TVBR.

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