The SVP and Market Manager of the Boston-market properties owned by Audacy, the company formerly known as Entercom, has been promoted to the C-Suite position of SVP of Digital Audio Content. He’ll now be working with the company’s central digital team, as his successor has been named by Audacy.
Earning the new role is Tim Clarke.
This makes Clarke responsible for all audio content across the Audacy digital platform. This includes the recently rebranded Audacy app formerly known as Radio.com, the Audacy.com web portal and the websites for each Audacy-owned station.
He is also being asked to “drive strategy and execution for new exclusive and original content for the platform” and will have oversight of Audacy’s new exclusive digital music stations. Furthermore, Clarke will also be responsible for the digital audio experiences of Audacy’s portfolio of broadcast stations, local and national station affiliates, and podcast partners.
Clarke will now work alongside Pam Russo, EVP/GM of the Audacy digital platform; and John Pacino, Audacy’s EVP of Product. Additionally, Clarke will work closely with EVP and Head of Programming Jeff Sottolano and Audacy’s programming and content teams across the company.
“Tim is a rising star in our industry and we’re excited to add his talents and capabilities to our digital business,” said J.D. Crowley, Chief Digital Officer at Audacy. “He brings rich experience leading content and consumer strategies that we trust will enable him to help us further elevate our mission of delivering dynamic digital audio content through a listener-friendly platform every day.”
Clarke added, “I am truly honored to join our industry-leading digital and content teams as we build the future of audio with Audacy. A sincere thanks to the team at Audacy, including Mark Hannon and my colleagues in Boston. I have loved working with the incredible people and brands in this market and look forward to seeing their continued success under Mike Thomas’ leadership.”
Clarke joined Audacy in March 2021 and previously served as VP of Content and Audience for Cox Media Group. At Cox, Clarke also held the roles of Director of Branding and Programming for Top 40 WPOI-FM “Hot 101.5” in Tampa; and served as PD of Top 40 WAPE-FM in Jacksonville. He’s also been Music Director for the company’s WBLI-FM in Patchogue, N.Y.
AUDACY’S NEW BACK BAY LEADER
With Clarke’s rise, Mike Thomas has been chosen to succeed him as Audacy/Boston SVP/Market Manager.
This gives Thomas oversight of six radio stations: Classic Hits WBGB “Big 103,” Adult Contemporary WMJX “Magic 106.7,” Hot Adult Contemporary WWBX “Mix 104.1,” and the WEEI Sports Network.
He’ll assume his new role on November 1.
“I am thrilled to welcome Mike back to Boston to lead Audacy’s leading brands here,” said Audacy Regional President Mark Hannon. “Mike’s a proven winner and his leadership will be critical in moving the business forward. I also want to thank Tim Clarke for the exceptional job he has done this past year and wish him continued success as he moves to our central digital team.”
Thomas served as the Brand Manager for WBZ-FM 98.5 “The Sports Hub” from 2017-2019 and returns to Boston after serving as Market Manager of WMVP-AM “ESPN Chicago 1000,” today owned by Craig Karmazin’s Good Karma Brands.
Before that, Thomas spent nine years with CBS Radio, holding multiple roles including VP of Sports Programming.
Classic Rock veterans are likely familiar with Thomas for his 11-year run as PD of WZLX/Boston, in addition to serving as CBS Radio/Boston’s Vice President of Programming.
Before that, Thomas got national notice in such trade publications as Radio & Records for his roles as a PD and on-air personality at Clear Channel Classic Rockers KGB-FM in San Diego and WFBQ-FM in Indianapolis.
“Boston evokes memories of great times and celebrations,” Thomas said. “When Mark Hannon reached out about coming back and leading such a diverse group of stations, it was exhilarating! I can’t wait to reconnect with a lot of talented people, some which I spent over a dozen years working side-by-side with, and celebrating many more victories.”