A global technology provider for digital audio advertising solutions is putting the finishing touches on a “Digital Audio Expert Program” designed for advertisers, with an expert program for publishers coming later this year.
It comes courtesy of AdsWizz, which is creating a first-of-its-kind certification program.
With the growth of streaming music, smart speakers, podcasts, and digital radio, the digital audio advertising market is undergoing explosive growth. In the U.S., the average person listens to 32 hours of streaming audio each week, with increasingly new and unique opportunities that require publishers and advertisers to master business and digital acumen and expertise around audio advertising.
“We have become an audio-first society, and it’s changing the game for publishers and advertisers,” said AdsWizz CEO Alexis van de Wyer. “As a pioneer in this industry, we’re committed to helping publishers and brands alike master new skills and discover new opportunities in audio.”
To become certified under AdsWizz’s Digital Audio Expert Program, executives and managers nominate eligible team members, who are required to take a test to demonstrate that they meet specific criteria, along with successful completion of campaigns that fully leverage the capability of audio. Candidates who pass are certified and gain access to automated badges to be displayed on email and social media profiles.
OMG Programmatic, the first to earn the Digital Audio Ad Expert certification, has worked closely with AdsWizz’s business, technical, and ad ops teams to run hundreds of programmatic audio campaigns, taking full advantage of technology built specifically for digital audio and designed to deliver innovative and pioneering solutions for clients.
The certification program is now available to agencies and trading desks that are fully leveraging the audio medium all over the world. To learn more about the program, visit https://www.adswizz.com/digital-audio-expert.