A ‘Digital Sales Training Library’ Arrives


P1 Learning has teamed up with Marketron to expand the resources on digital advertising that are available to media sales professionals in the Marketron Learning Center, an online training platform that provides best practices, how-tos, industry information, and product guides.

“Today’s sales professional prefers bite-sized modules, so P1 Learning’s library of over 2,000 courses was exactly what we needed when launching Marketron’s NXT Training Academy,” Marketron Senior Manager, Digital Transformation & Enablement Jeff Ulrich said. “P1 Learning’s industry-specific videos have helped us quickly scale our sales enablement efforts. The measurable increases we’re seeing in learning engagement will undoubtably lead to further revenue growth for our customers.”

P1 Learning’s digital ad sales courses are designed to train sales professionals on the essentials of interactive media and how to build successful customer programs integrating both traditional and digital assets.

“We pride ourselves on being responsive to the needs of our industry and short, up-to-date and easily understandable digital sales courses continue to top the list,” said Bryan Marriott, President and GM for P1 Learning. “It’s an honor to become the preferred training provider to one of the most highly respected broadcast-based companies around.”

All Marketron NXT and Pitch customers have access to a digital education and sales training program that includes portions of P1 Learning’s video-based training content focused on selling digital advertising.


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