ARCATA, CALIF. — She brings 15 years of business development, demand generation and strategic marketing experience to the Humboldt County, Calif., based streaming pioneer — along with what StreamGuys calls “a gift for transitioning businesses from technology to sales-focused organizations.”
As such, Megan Killion is poised to play a major role in the future of the company led by President Kiriki Delany.
Her key role: driving new business and increasing close rates, StreamGuys says.
This task won’t require a crash course in understanding what the company does, and how it operates. Killion has worked closely with StreamGuys through previous executive positions at CacheFly, a CDN network where she served as Vice President of Strategic Sales and Marketing; and at her own MKC Agency, where she worked with StreamGuys on branding and outbound marketing initiatives.
“StreamGuys has an innovative portfolio of technology with rich feature sets, and a technical and customer support team that is unmatched,” Killion said. “One of my goals is to help StreamGuys productize and market the existing features and services they offer, and develop a clear roadmap on how they come together to better support customers. That includes bringing that roadmap to mid-to-large enterprise businesses that aren’t yet familiar with the company.”
Killion caught the attention of Delany and other executives at StreamGuys while partnering with CacheFly on an ultra-low latency streaming technology, which she productized and took to market for CacheFly. “We recognized firsthand what Megan brought to CacheFly’s sales culture while the StreamGuys team implemented this technology,” Delany said. “We believe her expertise will introduce StreamGuys to a much wider base of customers, both inside the broadcast media space and within new markets including sports, worship and corporate enterprise. There is a largely untapped market for audio and video services in podcasting, live streaming and cloud distribution across these markets that we are poised to capitalize on with Megan’s vision in place.”
Killion will be remotely based in Altamonte Springs, Fla., near Orlando.
— With reporting by Brian Galante