Cumulus Media has hired a former TED Conferences executive to serve as its Senior Vice President of Digital Partnerships and Business Development.
Lisa Waks will lead Cumulus Podcast Network’s acquisition strategy and content development.
She reports to Westwood One President and Cumulus Media EVP of Corporate Marketing Suzanne Grimes, who oversees the Cumulus Podcast Network.
Before joining Cumulus Media, Waks was Head of Global Media Partnerships, Strategy and Operations for TED Conferences, where she launched the TED Audio Collective.
Waks previously spent nearly 15 years with Scripps Networks Interactive (now part of Warner Bros. Discovery). She began her career at Condé Nast with the inception of their web properties.
“Lisa is a trailblazer who has spent years creating new businesses, building new revenue streams, and forging successful and enduring partnerships,” Grimes said. “We are excited for her to bring this fire and focus to Cumulus to help us continue to expand the Cumulus Podcast Network with innovative, interesting, and unique content that is craved by listeners and partners alike.”
Waks added, “I am thrilled to begin the next chapter in my career with such a long-standing and prestigious organization. Cumulus is best-in-class, leading the audio industry with a wide range of voices and premium content. I believe in the power of the spoken word, and through smart collaborations we will successfully deepen connections and community.”