A Hispanic-focused Media Company Goes Live with vCreative


Media workflow solutions provider vCreative is welcoming one of the nation’s biggest Hispanic -focused media and marketing technology companies to its family.

That’s because Babson Park, Fla.-based vCreative has completed its deployment of vPPO, the company’s cloud-based software for radio and digital.

Now using vPPO is Entravision Communications.

vCreative implemented its centralized, collaborative platform to connect all departments involved in the production workflow process across all Entravision locations to manage creative radio projects. “From initial task assignments, talent selection and automated advertiser approvals, through to storage and delivery of all digital, local and agency assets, Entravision users now have complete visibility and control of the critical work that drives revenue for their company,” vCreative says.

Entravision also activated the vCreative integration with WideOrbit’s ad management platform WideOrbit Traffic. This integration helps to eliminate duplicate entry and reduce the labor associated with the production workflow process, vCreative says.

Entravision President/COO Jeffery Liberman says, “From the minute a sale is made, the comprehensive work to craft and deliver the best creative message for our customers begins. vCreative has helped us become more effective and precise with our work, allowing us to be efficient, giving us back time while still guaranteeing the highest quality product.”

Susie Hedrick, CEO of vCreative, adds, “The past 18 months have forced us all to take a fresh look at how we operate and conduct our daily jobs. Entravision is a prime example of a company that has consistently focused on finding innovative ways to drive productivity and bring value to its customers. We are proud to offer additional time-saving technology to their employees, who can now focus more acutely on meaningful work for their customers.”

Entravision also manages 47 radio stations across the U.S., most of them serving Spanish-speaking consumers.