A Key Asian Broadcast TV Station OKs Audience Measurement Deal


Some 2.2 million Asian Americans reside in the San Francisco Bay Area. A broadcast TV station led by GM Jack Schwartz has responded by offering news and information, along with entertainment programming, in over seven Asian languages on a station owned by Lincoln Howell.

Howell’s over-the-air channel offers Mandarin-language programming, and offers Ravi Kapur‘s Diya TV on its DT2 signal.

Now, Howell and Schwartz are committing to “a comprehensive suite of measurement services” enabling Lincoln Broadcasting Co. to better compete against all broadcast channels in one of the nation’s biggest markets.

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