A Key Wall Street Analyst Downplays Netflix Ad Excitement

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With Wednesday’s close on the Nasdaq, Netflix shares finished the trading session at $220.87, up 3% from the previous day. Earnings are due Tuesday, October 18. And, Pivotal Research Group principal and internet, media and communications analyst Jeffrey Wlodarczak will be eagerly awaiting what the OTT giant’s financials will look like for the third quarter.


As he sees it, Netflix shares “have caught a (relative) bid” following weak Q2 2022 results and equally tepid Q3 guidance “amidst optimism regarding the supposed potential upside of an ad-supported tier to potentially accelerate subscriber and possibly even ARPU growth.”

Wlodarczak remains unconvinced this optimism will bring big revenue growth to Netflix.

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