A ‘Large’ Ad Sales Partnership For WAVSTAR


AdLarge Media and WAVSTAR have partnered in an exclusive ad sales partnership which makes the cloud-based CRM/workflow management system available to radio stations on a barter basis for the first time.

WAVSTAR integrates CRM, sales, and production with a station’s existing traffic system.

Gary Schonfeld, co-founder and co-CEO of AdLarge Media, noted, “From the first time we saw WAVSTAR’s incredible interface and integrated workflow modules, we knew that the WAVSTAR software was very important to radio stations. Michael and his team at WAVSTAR have already started building a network of terrific radio stations, which will have great value to our advertisers and advertising agencies.”

WAVSTAR CEO Michael Boccardi added, “We have worked for a few years perfecting the WAVSTAR software, and AdLarge is the perfect ad sales partner for helping us achieve our goals. With this partnership, more radio stations and groups can take advantage of WAVSTAR’s already cost-efficient integrated system. AdLarge’s relationships with national advertisers and agencies will bring us the revenue necessary for a successful radio barter model.”

WAVSTAR combines the functionality of multiple software solutions on one platform, “eliminating the need to maintain multiple copies of a station’s client data on different systems for CRM, sales, and production tasks,” the company notes. It enables a user to send an order to leading industry traffic systems.

WAVSTAR is represented by Heather Cohen at the Weiss Agency.

AdLarge Media is an independent ad sales and content company with lifestyle-driven audio environments that span AM/FM, podcasting, on-demand, and streaming.

The company was founded by Cathy Csukas and Gary Schonfeld in 2010, and its digital division was relaunched as cabana in 2017.

AdLarge has offices in New York, Los Angeles, Chicago, Detroit, and Denver.