A Little More ‘Acción’ In The Sunshine State


In September 2018, a forlorn AM radio station that had been serving Brazilians with Portuguese-language fare became the latest station to capitalize on the massive growth of the Spanish-speaking population in Central Florida. Only, it didn’t adopt another music format.

Instead, iHeartMedia gave birth to a spoken word format, today an anomaly in the Latin media world.

It now appears the decision was a savvy one.


Learn more about the power of Spanish-language radio by attending the 2021 Hispanic Radio Conference, Sept. 22-23 in Miami. For more details, just click here!


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