In September 2018, a forlorn AM radio station that had been serving Brazilians with Portuguese-language fare became the latest station to capitalize on the massive growth of the Spanish-speaking population in Central Florida. Only, it didn’t adopt another music format.
Instead, iHeartMedia gave birth to a spoken word format, today an anomaly in the Latin media world.
It now appears the decision was a savvy one.
Learn more about the power of Spanish-language radio by attending the 2021 Hispanic Radio Conference, Sept. 22-23 in Miami. For more details, just click here!