It’s a well-established fact that social media influence is key for many brands across nearly every category imaginable. If not for social media, would GoHydrate be our go-to for a clean alternative to Gatorade? Would the Saatva mattress in the master bedroom be present? Would Jay Shetty and his wife Radhi’s Sama Tea be in our kitchen?
The answer is clearly “no.” But what about a popular U.K.-headquartered skin care and cosmetics brand known in North America for its Vancouver-manufactured “fresh, ethically-sourced, cruelty-free, vegetarian, handmade, low-waste and effective products?”
We’ve shopped in their stores, including the unique outpost in the Columbus Circle Station of the New York City Subway. We’ve seen their advertising … or have we? In November 2021, Lush Cosmetics voluntarily ceased its activity across four major social media platforms.
Why? There’s a reason, and it perhaps presents an opportunity for broadcast media.
