A Message To Marketers: Radio Yields Individuals



In the Jacobson household, mornings begin with a few rituals. Among them is a morning meditation, which is also the case for Streamline Publishing Chairman Eric Rhoads.

On Dec. 11, Mrs. Jacobson deviated from the regular selection of morning meditations saved on the iPhone by trying out a selection from a new app downloaded Thursday evening — Ten Percent Happier. How did she learn about the app? Entertainer Sara Bareilles shared it on her Instagram feed.

Welcome to the new paradigm of advertising for the 2020s. Is this bad news for radio?

Not at all, and here’s why.

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