A million a day keeps the debate in play


Health care is being debated almost daily on Capitol Hill, basically for free – but waging the battle over the airwaves is more expensive proposition. Spending is up and going higher, and its coming from groups in favor of reform, against it and many that are somewhere in the middle. Wall Street Journal pegs the amount already spent this year at $41M, using TNS data, most coming recently, with prospects of reaching $250M before 2009 segues into 2010.

RBR/TVBR observation: The political category is normally dormant during odd-numbered years, so the shot in the arm provided to television by the health care debate is more than welcome.