The Clio Awards, the international awards competition for the creative business, has made several “structural changes” to its program schedule in the wake of the COVID-19 pandemic.
In effort to meet the needs of the advertising industry, the Clio Awards will extend its eligibility and entry windows into 2021 and move its awards ceremony from October 2020 to April 2021.
The program is currently open for entries, but the company will extend its lowest entry fee window into the fall and work with entrants on a flexible payment schedule until March 2021. All submissions completed since the launch on January 27, 2020 will be considered as part of the current, extended program cycle.
“Dealing with the challenges brought on by the coronavirus has been tough on us and the industry we serve,” said Clio Awards president Nicole Purcell. “We understand that everyone is having to make difficult decisions and we wanted to be able to take something off their plate for right now. Our business only thrives when our entrants thrive, so we decided the best way to honor the creative community would be to give them time to focus on their staff and the new realities their companies face, but we know that the industry will persevere and continue producing inspiring work and we don’t want anyone to miss out on the benefits of highlighting that. With this new schedule, we look forward to getting back to the business of bringing people together to celebrate creativity at a time that feels more appropriate.”
- Eligibility Window—January 1, 2019- February 12, 2021
- Deadline I – September 18, 2020
- Deadline II – December 4, 2020
- Deadline III – February 5, 2021
- Judging—February 2021
- Awards Ceremony—April 2021
“We’ve talked about moving our show back to the spring for some time, so this was a natural choice for us and the new schedule will remain in place for the foreseeable future,” Purcell said.
Creatives seeking an outlet for conversation and connection in the absence of collaborative office spaces and awards circuits can look to the Clio Awards content site led by veteran advertising journalist Tim Nudd.
In response to the crisis, Muse by Clio has added a #WFH Diaries series highlighting how industry leaders have adjusted to work and life at home, and Muse Recruits, a column launched to connect creative talent with the employers who need them right now.
Clio’s creative database, Ads of the World, is also a free and easily accessible source of inspiration and recognition.