A New Director of Sales for Digital Nirvana


Digital Nirvana, known for its media monitoring and metadata generation services, is welcoming a new senior director of sales. In this role, a 35-year broadcast tech industry veteran will oversee sales to the MVPD and broadcast TV markets.

Taking the role — Jim Daves, who was lauded for his “extensive experience in selling innovative solutions to MVPDs and broadcasters’ by Digital Nirvana SVP Russell Wise. He says, “Having Jim on board is a win for Digital Nirvana and for the media companies that rely on us to make their jobs faster and easier.”

Daves is based in Atlanta and reports to Wise.

From March 2011-February 2019, he was Senior Director of Sales and Strategic Accounts for Volicon, acquired by Verizon in spring 2016. Prior roles includes sales stints at Grass Valley from October 2004 to October 2006 and at Thomson from October 2006 to March 2011.

Reporting by Sunny Branson