A New Integration Is Heralded By Matrix and vCreative


The addition of a new API integration with vCreative’s radio workflow software is now complete for ad sales platform Matrix.

The integration, Pittsburgh-based Matrix says, provides “enhanced connectivity” between Matrix’s media-focused Monarch ad sales platform and vCreative’s software, enabling users to seamlessly extend their workflow capabilities.

“As a result, users can more effectively capitalize on revenue opportunities, improve operational efficiency, and achieve an increased ROI,” Matrix notes. “With vCreative’s ability to eliminate costly errors and simplify the process and Matrix Monarch’s focus on connecting disparate data sources in the workflow, users will gain extensive visibility into their book of business and all creative details for any account.”

Speaking from Central Florida, vCreative President Jinny Laderer said, “We are continually enhancing our system and solutions to not only improve our customers’ experience, but to be able to provide them with greater operational efficiencies and ROI. Both Matrix and vCreative are committed to the best interest of our customers and I am happy that together we can deliver them a tangible solution that is field-proven to deliver results.” 

Matrix and vCreative will be exhibiting at the Radio Show September 24-26, in Dallas, where users can demo the new integration. (Matrix, booth #2446; vCreative, booth #141)

Matrix CEO Mark Gorman added, “One of our core capabilities that we have continued to focus on is improving our customers’ ability to aggregate, access, and manage disparate first-and-third-party data sources in one screen, in their workflow. This new integration with vCreative does just that, bridging the connectivity between our two systems and allowing users to access the data from both systems in one view.”