A New Life Path for Vida Atlanta As Talk Takes Over


A Class D AM with a booming daytime signal and miniscule nighttime output, buffeted by an FM translator, until February 2 served Atlanta as the home “for the hits that make your heart beat.”

The facilities were home to Spanish-language Adult Contemporary brand “Vida,” which has used a digital app specifically targeting Hispanic Atlanta with its locally originating audio programming in addition to its over-the-air signals.

“Vida” is now an online-only offering, now that its broadcast homes have been sold. In its place: English-language Talk programming.

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