A New Participant Joins A National Addressable TV Measurement Trial

0

Comscore has secured its first national programmer to agree to formal participation in its National Addressable TV programmer trials.


But, it’s a delayed announcement, as this owner and operator of cable TV channels, which is merging with Discovery Inc., began the effort more than six months ago.

Please Login to view this premium content. (Not a member? Join Today!)
You do not have permission to view the comments.

Leave a Reply

Your email address will not be published. Required fields are marked *