A New Revenue Zone Gets Tested for a Deep South Beat


In 1974, Steven C. Roberts teamed up with his brother, Michael, in creating a minority-owned business consulting and construction management firm headquartered in St. Louis. Fifteen years later, they expanded beyond commercial real estate investments with the creation of a broadcast media operation, serving the biggest city in Mississippi.

Now, Roberts is ready to demonstrate how a much-debated new technology the FCC could soon authorize for voluntary use by an FM radio station can aid a minority or women-owned station.

ZoneCasting demonstration is on track for “The Beat of the Capitol.”

Please Login to view this premium content. (Not a member? Join Today!)