GatesAir has selected a new VP of North America Sales, effective immediately.
He will lead an experienced team of North American representatives across regional sales management, key accounts and inside sales, and work with GatesAir executives to develop annual strategic initiatives for improved growth and support.
Mark Goins reports to Chief Revenue Offier Joe Mack.
Goins entered the broadcast industry upon joining Harris Corp. 19 years ago, and made the transition to GatesAir when the company was formed in 2014.
He has gradually worked his way up the ladder, beginning with an inside sales position and becoming Senior Director, North America Sales upon transitioning to the GatesAir team. In between, he served as Strategic Account Manager and Regional Sales Manager, which provides him the diverse experience required to successfully lead the current North American sales team.
“We are coming off a very successful TV repack initiative where we enjoyed the largest market share, and we intend to build on these strong customer relationships to deliver all the new possibilities that NextGen TV offers,” Goins said. “There is also a large percentage of TV stations unaffected by repack that require high-efficiency, solid-state transmitters to reduce their operational costs. That same high-efficiency technology will benefit our radio customers, whether they are replacing analog systems, adding HD Radio services, and/or establishing SFNs. Whether transmission or Audio over IP networking, our core focus remains providing excellent customer service and products that broadcasters can rely on.”
GatesAir CEO Bruce D. Swail said, “His experience makes him the perfect replacement for Joe Mack, who very recently transitioned to a global sales management role as CRO. We are confident that Mark’s transition into this important position will be seamless, and we look forward to his contributions in this expanded role.”
— Brian Galante