For 22 years, he was a key officer of Colorado Springs, Colo.-based Christian broadcast ministry known as WAY Media. Under his leadership, he launched its biggest FM, serving West Palm Beach and Florida’s Treasure Coast.
Since 2016, he’s been a consultant to leaders on fundraising and sponsorship strategies.
Now, he’s back in radio. And, he’s ready to go to battle against an insurgent in the National Capital Region: Educational Media Foundation.
Now serving as Chief Development Officer of Class B WGTS-FM 91.9 in Washington, D.C., is Dusty Rhodes.
It is a new position for the heritage adult-leaning Christian Contemporary radio station serving the nation’s seventh-largest market. WGTS can also be heard in nearby Frederick, Md., and across much of Baltimore.
And, owner Atlantic Gateway Communications notes, Rhodes’ role “will be essential as the ministry expands and seeks to reach more listeners in the Washington, D.C., and Eastern Shore regions.”
On March 24, as first reported by RBR+TVBR, Atlantic Gateway emerged as the new buyer of WRAU-FM 88.3 in Ocean City, Md., taking a property originally intended to be sold in early 2020 to Delaware First Media Corp. The WGTS owner is paying $650,000 for WRAU.
Rhodes will be responsible for developing, organizing, and implementing all aspects of WGTS’ fundraising initiatives.
He’ll undoubtedly call on his experience at WAY Media to fuel his efforts at WGTS. At WAY Media, Rhodes served as SVP/Chief Development Officer from 2005-2015, rising from COO. In 1993, he launched WAYF-FM 88.1 in West Palm Beach, serving as its General Manager for eight years. Prior to that, he was the Operations Manager, Program Director and morning host at Christian-themed WPIT-FM 101.5 in Pittsburgh. Rhodes exited upon the station’s sale from Pyramid Broadcasting to Salem Media Group.
Rhodes says, “I have always had a heart for Washington, D.C. I was born and raised there. I’m grateful and excited to be joining Kevin Krueger and the WGTS 91.9 team to serve this community at such an important and strategic time in our nation’s history.”
WGTS President/GM Kevin Kreuger adds, “What an honor it is to welcome Dusty to our team. His experience in development and natural ability to connect with people will make a difference for both the immediate and long term for this organization.”
WGTS is one of the nation’s most-listened-to Contemporary Christian Music (CCM) stations. In June 2021, its cume was 322,400, according to Nielsen Audio data published by AllAccess.com. The ratings success continues despite the presence of EMF, which has its Christian Contemporary KLOVE network on WAIW-FM 92.5 in Winchester, Va., (formerly WINC-FM) and on WLVW-FM 107.3 in Washington (formerly WRQX “Mix 107.3).
WGTS has also increased its cume in Baltimore, with 43,300 PPM holders consuming the station in that market.